NYT: Apple’s Tablet Hype Taking Biblical Proportions
10:21 am, January 4th, 2010, Ed Sutherland
There are more than 13 million online mentions of “Apple tablet,” according to Google. With tankers of ink emptied writing about the fabled device and a supposed Jan. 26 announcement looming, a New York Times columnist takes aim at all the hoopla.
“There hasn’t been this much hype about a tablet since Moses came down from the mountain,” writes media reporter David Carr. Carr (who calls the rumored Apple device the “Jesus tablet”) was just one of more than two dozen mentions in the Times in December 2009, alone, according to Fortune.
Will the iSlate, or whatever the product is finally named, save the print industry, beaten around the head and shoulders by declining sales and ad revenue? Maybe. Carr suggest’s the tablet is an “opportunity to renew the romance between printed material and consumer.” We may have seen the first sparks when Amazon reported selling more ebooks than printed books over Christmas.
Another NYT writer, for the company’s International Herald Tribune, likens the tablet’s potential to another Apple runaway hit, the iPhone.
“If a really great e-reader appeared, the market would explode,” writes design columnist Alice Rawsthorn. “If it comes through, demand for electronic books, newspapers and magazines should soar.”
However, a number of rivals are expected to use CES, starting Jan. 7, to steal some of Apple’s thunder. Dell, Notion Ink, Freescale Semiconductor – even Microsoft, could use the annual gadget event to promote their own tablets, according to BusinessWeek.
[Fortune ,AppleInsider and NYT]
Posted by Ed Sutherland in News | Comment on this article
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Apple’s Tablet Hype Taking Biblical Proportions ….
As well it should ….
CaryMG, on January 4th, 2010 at 12:12 pm
Why? Is a tablet going to magically transform your life? I can see it being useful as for note-taking, eReader. But come on, it’s just a device. It’s not going to be an all-in-1-wonder device that transforms everything.
ArrowSmith, on January 4th, 2010 at 1:13 pm
Quote from ArrowSmith:
“Why? Is a tablet going to magically transform your life?”
Yes. Yes it will. considering I write for a magazine. It has the potential to increase my pay, therefore, my lifestyle.
shaunathan, on January 4th, 2010 at 1:23 pm
More on the Apple tablet and a new era of publishing. http://www.famefoundry.com/1437/10-trends-to-follow-in-2010
@FFcommunicator
Fame Foundry
Charlotte Website Design
FFcommunicator, on January 4th, 2010 at 2:50 pm
Biblical proportions from the Old Testament.
Robert Palmar, on January 4th, 2010 at 8:14 pm
Software sells hardware… and content sells software…
Rob, on January 4th, 2010 at 10:29 pm
Make it a great porn viewer, and Apple is all set!
Mattzook, on January 5th, 2010 at 2:48 am