NPD: Mac U.S. Sales In November Fell 38 Percent
7:29 am, December 16th, 2008, Ed Sutherland
The faltering economy has caught up with Mac desktop sales. Sales of Apple desktop computers fell 38 percent in November, according to retail research firm NPD.
The figure compares to a 15 percent drop in U.S. sales of Windows desktop PCs and a 20 percent domestic cut for overall desktop sales during the past month.
Mac U.S. sales were flat in November, falling 1 percent as PC sales grew 2 percent, according to NPD. The numbers appear to reflect a consumer spending tightening and Apple’s reluctance to shift from premium prices.
While PC makers, such as HP and Dell, cut holiday prices by up to 50 percent, Apple introduced 5 percent to 10 percent discounts since December of 2007, Piper Jaffray analyst Gene Munster told the Wall Street Journal Tuesday.
Despite shrinking sales of desktop Macs, Apple U.S. notebook sales in November outpaced Windows portables, 22 percent versus 15 percent, according to the analyst firm.
Posted by Ed Sutherland in News | Comment on this article
yeah pc makers can afford deep discounts cause they know they will sell units. and it’s not like the economy is falling right now
Lucas, on December 16th, 2008 at 2:52 pm