Top stories

Apple Now Accepting iPad Apps, Planning “Grand Opening” of iPad App Store

Apple is now accepting iPad apps for a “grand opening” of the iPad App Store, according to an email just sent to registered developers.
“iPad will begin shipping soon and your opportunity to be part of the grand opening of the iPad App Store starts today,” the email says.
There’s no details about when the store’s grand [...]

Security Expert: “Mac OS X Is Safer, But Less Secure”

20100319-ipwned.jpg

Tech site H-Online has an interesting story today, quoting security expert Charlie Miller about his forthcoming talk at the CanSecWest conference next week.
He says OS X is full of security holes. There are lots more than in Windows, he claims.
And yet: OS X is a safer system to use. Why? Because, in the words [...]

Apple Devotes Entire Home Page To Jerome York Obituary

20100318-york.jpg

If ever you needed a sign that Apple was a different kind of technology company, this is it.
What other computer manufacturer would remove its top-selling, hype-inducing, industry-altering new product from the prime spot on its website home page, and replace it with an obituary to an investor?
This is one of those “Here’s to the [...]

Coming Soon: Steve Jobs, the Sitcom

Fake Steve creator Dan Lyons just signed a deal to bring Steve Jobs to another small screen near you.
The half-hour series called “iCon” is billed by the presser as “a savage satire centering on a fictional Silicon Valley CEO whose ego is a study in power and greed.”
Making sure the barbs prick will be the [...]

Nike+iPod Marks the Future of Advertising?

14adxlarge1.jpg

Is the future of advertising embedded devices that measure the progress of your life? If the New York Times is right, Nike is already headed in this direction, using its relationship with Apple to move out ahead of the competion. The Nike+iPod Sport Kit is explicitly designed to provide performance feedback. Implicitly, it’s there to make Nike a constant presence in the lives of its users and drive traffic to Nike’s website.

Nike’s global sales have climbed in the last four years — to more than $16 billion from $10 billion. And executives say the new type of marketing is a part of that trend.

The company plans to use the Nike+ idea in other sports categories, which could include basketball, tennis and soccer. While $29 for a Nike+ sensor hardly covers the cost of the device and the site maintenance and customer service, Mr. Edwards coolly points out that Nike+ is as much about marketing as it is about product.

People have complained since the Nike+ launched that it’s only for running. I’m glad to hear that the company is expanding into other sports. If they make a cycling model, I’m there.

Via Quantified Self

If you enjoyed this article:
Subscribe via RSS or email, or follow us on Facebook and Twitter

About the author

Petemortensen

Pete Mortensen is a design strategist for consulting firm Jump Associates and the co-author of Wired to Care: How Companies Prosper When They Create Widespread Empathy, a book and blog that are significantly more interesting than you might initially think. Pete's particular Apple avocations are both around design--interface and industrial. Follow him on Twitter!

Email the author | Read more posts by Pete Mortensen.

Comments are closed.

Buy Inside Steve's Brain Buy from Amazon.com Buy from Barnes & Noble