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Apple Devotes Entire Home Page To Jerome York Obituary

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If ever you needed a sign that Apple was a different kind of technology company, this is it.
What other computer manufacturer would remove its top-selling, hype-inducing, industry-altering new product from the prime spot on its website home page, and replace it with an obituary to an investor?
This is one of those “Here’s to the [...]

Coming Soon: Steve Jobs, the Sitcom

Fake Steve creator Dan Lyons just signed a deal to bring Steve Jobs to another small screen near you.
The half-hour series called “iCon” is billed by the presser as “a savage satire centering on a fictional Silicon Valley CEO whose ego is a study in power and greed.”
Making sure the barbs prick will be the [...]

What’s Next For the iPad? A Tabletop iPad, According to Xerox PARC Circa 1991

Way back in 1991, just as Apple was transitioning from 68k to PowerPC chips, the braniacs at Xerox PARC were predicting it’s entire iPod, iPhone and iPad strategy. And next up for the iPad is a blackboard-sized device.
Nearly 20 years ago, just as personal desktop computers were taking off, researchers at Xerox started thinking about [...]

iPhone App Arms Users With Silent Panic Button

A new app called Silent Bodyguard features a panic button that sends an SOS distress signal with GPS coordinates to potential rescuers without alerting onlookers.
While the $3.99 app, available on iTunes, isn’t the first ICE (in case of emergency) app, this one is backed by Dr. Clint Van Zandt, former FBI chief hostage negotiator and criminal [...]

New Yelp App Has Hidden Augmented Reality Mode

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Renowned blogger, FriendFeeder, and all-around social web socialite Robert Scoble has pointed out something really interesting about the latest updated to the new revision of the Yelp iPhone app (iTunes link): it has a secret augmented reality mode dubbed “Monocle.” It is, of course, for iPhone 3GS only.

To activate, simply shake your iPhone a bunch (I’ve heard three times, but it took me like 10) until a blue box lets you know Monocle has been activated. Then just tap the Monocle button, which sticks around for good, and the app uses your camera, GPS location, and compass to put up signs and reviews for nearby restaurants and bars.

I just tried it out in my living room (that’s the view from my window circa 9 p.m.), and it’s seriously amazing. That list is pretty much exactly the full complement of cheap eats south from my window.

I don’t know how useful Monocle is (using the standard map mode is probably faster and definitely less battery draining), but it is a great way to feel like you live in the future.

Nicely done, Yelp.

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About the author

Petemortensen

Pete Mortensen is a design strategist for consulting firm Jump Associates and the co-author of Wired to Care: How Companies Prosper When They Create Widespread Empathy, a book and blog that are significantly more interesting than you might initially think. Pete's particular Apple avocations are both around design--interface and industrial. Follow him on Twitter!

Email the author | Read more posts by Pete Mortensen.

6 comments

    Wow, your right…..I did the shake about 6 times and Monocle popped-up.

    Nope – doesn’t work for me on my 3GS here in uk…

    I take back the previous comment- I had been trying all morning to get this to work but just explained to my son what I was trying to do and my son did it first try…
    So I am both happy and annoyed.
    PS it does look cool
    Wonder why they hid it?

    I found it worked when I help the iPhone in one hand and tapped in on my other hand ~6 times. Waving it didn’t work for me.

    Spent the better part of the morning trying with no success until I read Robert’s comment. Well done you, Robert. Thankfully it appears once it’s activated, you don’t have to do it again.

    [...] New Yelp App Has Hidden Augmented Reality Mode | Cult of Mac http://www.cultofmac.com/new-yelp-app-has-hidden-augmented-reality-mode/15247 – view page – cached Renowned blogger, FriendFeeder, and all-around social web socialite Robert Scoble has pointed out something really interesting about the latest updated to the new revision of the Yelp iPhone app (iTunes link): it has a secret augmented reality mode dubbed “Monocle.” It is, of course, for iPhone 3GS — From the page [...]

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