New Viral Ad Seeks to Make Office for Mac Fun
1:02 pm, March 12th, 2009, Lonnie Lazar
Dennis Liu shot The Apple Mac Music Video last year that went pretty viral on the internet.
Liu says he got interest pretty high up the Apple corporate ladder from that video, but “Microsoft actually took my music video video very seriously, and we decided to collaborate on a viral video for Microsoft Office for Mac.
The video was supposed to debut at Macworld this year, but delays intervened and it is finally being released today.
Liu told Cult of Mac he had hundreds of windows open at times in PPT, Excel, and Word during the making of the video. “Honestly, it didn’t crash, and didn’t slow down. Not like anyone else in the world would try and animate ASCII in MSWord, but … ”
He explained his motivation for the project, saying, “I think Apple users should know that MSOffice doesn’t have to be “un-fun” like ILife ‘09 makes it out to be.”
“I’m a huge Mac fanatic, and I wanted to make Microsoft seem less corporate-y with this ad campaign. Microsoft gets thrown under the boss (sic) a lot.”
For what it’s worth, Liu said he was bored and curious, and he tried doing this with iWork ‘09 but it wasn’t holding up as well. “I do have to hand it to MSFT for making a pretty stable program, with good creative features (if you know how to use them).”
Posted by Lonnie Lazar in News | Comment on this article
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i really really like that video.
but i like iwork better.
Peruchito, on March 12th, 2009 at 1:54 pm
“I think Apple users should know that MSOffice doesn’t have to be “un-fun†like ILife ‘09 makes it out to be.”
It is when you’re trying to use it with Spaces. They don’t play well together.
RSkin, on March 12th, 2009 at 6:40 pm