New SF Apple Store Brings Feel of Fifth Avenue to West Coast
12:00 am, November 24th, 2007, Pete Mortensen
Being in an extended turkey coma this morning, I didn’t quite get out of bed early enough to hit the brand-new Apple Store in San Francisco’s Marina, but fortunately the amazing SFist (t-shirt picture) and IFO Apple Store (all else) were all over the opening. Based on the reportage, it sounds pretty stunning. And hey, 1000 free t-shirts!
Gary Allen of IFO Apple Store had a lot of nice things to say:
The store is definitely unique, combining individual features from various stores–or no stores at all. The façade lacks the usual stainless steel and uses white masonry like the Lincoln Road store. The ceiling is about 15 feet tall, unlike any other store. There are no window displays, which would obscure the view of the store interior. And the suspended Apple logo duplicates the Fifth Avenue store. It definitely establishes a presence for Apple in another neighborhood of San Francisco.
Nice. You have to love Apple’s commitment to not stand still with their Apple Store recipe. Each store has its own unique qualities. Fabulous.
Posted by Pete Mortensen in Customer Services | Comment on this article
Oooh… shiny….
I have to say, Apple knows how to create a very seductive retail experience. I consider myself a pretty hard-headed shopper, but I’d rather go to an Apple store and pay full price + sales tax than by mail order to shave a few bucks. It’s like shopping in a museum  like you could go to the Louvre, whip out your credit card, and come home with the Mona Lisa.
Doug S., on November 24th, 2007 at 11:35 am
looks like the new store in vegas.
adam bucci, on November 24th, 2007 at 9:02 pm
For me the Apple retail experience usually gets ruined when one the their employees opens his mouth and it become painfully obvious he was folding t-shirts at the GAP the week before. Luckily for the Apple most their shoppers at their retail stores don’t know enough about computers to notice this fact. I’ll keep buying my stuff form the website and save a few bucks and not stand in line at the checkout.
Alex, on November 24th, 2007 at 10:03 pm
I have to totally agree with Alex. The Apple retail store has (in my experience) the worst employees. I hate going to them for any assistance or questions. Luckily, I usually more than their retail employees; thus I stick to on-line purchases.
Eduardo, on November 25th, 2007 at 10:40 pm
Alex,
You really should give them another try. I’ve known quite a few Apple Retail employees and they were/are all pretty savvy. That being said … I wonder how you can get really talented/experienced folks at 10.00 per hour? … and those classes they offer for a little over 2 bucks an hour .. really can’t be beat.
Josiah Carberry, on November 26th, 2007 at 6:07 am
[...] good opening deserves another, so Apple is just about ready to match its new San Francisco store in the Marina with a new shop in Manhattan’s Greenwich Village big props to Apple’s creatives for a [...]
Cult of Mac » Blog Archive » New Apple Store in NYC on Dec. 7. — Great Poster, on November 30th, 2007 at 1:09 pm
[...] good opening deserves another, so Apple is just about ready to match its new San Francisco store in the Marina with a new shop in Manhattan’s Greenwich Village big props to Apple’s creatives for a [...]
Tech News » Blog Archive » New Apple Store in NYC on Dec. 7.  Great Poster, on November 30th, 2007 at 2:13 pm
[...] good opening deserves another, so Apple is just about ready to match its new San Francisco store in the Marina with a new shop in Manhattan’s Greenwich Village big props to Apple’s creatives for a [...]
New Apple Store in NYC on Dec. 7.  Great Poster, on November 30th, 2007 at 2:52 pm