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Journalists Cover Microsoft, Using Macs

It’s not an easy time for Microsoft — with Steve Ballmer having to field questions about being “buffoons” and an “evil empire”  at the shareholder’s meeting (.doc) — so when they get together “the world’s most influential technology pundits and online writers” (nb: we weren’t invited) for Mobius to discuss super-secret mobile tech you’d think [...]

Guide To Black Friday Apple Bargains: Cheap MacBooks, iPods and Accessories Galore

Here’s a guide for finding the best bargains on Apple-related gear during the infamous Black Friday sales on November 27. We’ve compiled a comprehensive list of gear from leaked photos of sales flyers and descriptions of sales.
The bargains include a 2.26 GHz MacBook + $150 gift card at Best Buy for $999.99 ; a 32GB [...]

Review: Voices Is Today’s Best Thing Ever, Grab It Now While It’s Cheap

New on the App Store is Voices from the clever folk at Tap Tap Tap. You can guess what it does.

Open it up, pick a silly voice. Helium is pretty silly. A microphone appears and the app even clears your throat for you (try it, you’ll see what I mean). Now speak your brains, and [...]

Review: Sony Walkman S540 Series Video MP3 Player

Press releases, you will hardly be surprised to hear, are rarely very interesting. But one arrived in my inbox a couple of weeks ago that made me double-take.
“Sony’s S Series Walkman,” it chattered, “is a serious challenger to the iPod Nano.” Gosh, really? Perhaps the Cult had better have a look at one, then, despite [...]

New Service Pays Drivers to Pick Up Hitchikers Using iPhone

Is there any social dynamic the iPhone cannot be leveraged to transform somehow?

Here’s a six minute video from digitalJournal TV detailing a “social taxi service” that San Francisco-based Avego Shared Transport hopes will one day expand the public transit system by enabling every private vehicle to operate as a public transport vehicle.

This free iPhone app has the potential to dramatically reduce wasted seat capacity in cars, reduce the costs of commuting and expand commuting options for riders and drivers alike. This is definitely not your father’s hitchhiking experience.

Using the iPhone 3G’s GPS capabilities and web services, Avego seeks to enable a cross between carpooling, public transport and eBay, by matching a driver’s wasted seat capacity – those seats which are unoccupied – to passengers, reducing commute costs for all participants. Avego automatically apportions the cost of the commute, providing a financial incentive to commuters frustrated by high gasoline prices.

The company is quick to point out that the arrangements it facilitates clearly fall under “carpooling” laws that exist in nearly every jurisdiction in the US since the oil shock of the 1970s, and financial transactions are carefully limited so that participating drivers only recover the expenses associated with providing transport and do not cross the line into making them commericial transport operators.

For the nitty gritty on how Avego works, see the further information page on Avego’s website, but definitely take time to watch the video here and marvel at yet one more example of how Apple technology is changing the ways people interact with each other and with the world around them.

About the author

Lonnie Lazar

Lonnie Lazar is a writer, musician, web designer attorney. He writes about Apple for Cult of Mac and Mac|Life, and about VoIP and telecommunications for Voxilla. Follow Lonnie on Twitter @LonnieLazar, join the Cult of Mac on Facebook, and find Lonnie's photos on Flickr.

Email the author | Read more posts by Lonnie Lazar.

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