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Apple Juice Logo to Sour with Apple Computers?

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Just came across Apple Rush, an organic apple juice and beverage company that turned up in an RSS feed for news on Apple Computers.
This one looks a lot more like the Apple logo than some of the logos with apples that have been taken to court by Apple over trademark issues.
Apple Rush, based in Dolton [...]

The iPhone goes to war, thanks to Raytheon

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We’ve lamented the iPhone’s unsuitability to be used as a weapon before. An iPhone wielded in the sock makes a satisfying nunchuku, don’t get us wrong, but in the viscera-choked inferno of the modern battlefield, you’re just never going to be able to close the projectile-perforated distance between you and your enemy enough to give [...]

What Were The Best New Desktop Apps Of 2009?

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It’s that time of year again folks.
Last December, we asked you to nominate your favorite new desktop apps of 2008. Popular choices back then included Evernote, Dropbox, 1Password and Things.
But what new stuff has grabbed your attention during 2009?

Remember, this is new apps we’re talking about. Perhaps one of those myriad Twitter clients has [...]

Lou Reed releases Lou Zoom, a surprising iPhone contact app

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Lou Reed’s a strange one, but then again, you’d pretty much expect him to be: as a teenager, the Velvet Underground founder was institutionalized by his parents and underwent a course of electro-convulsive treatment in order to cure his “homosexual feelings”… a traumatic event that I’ve always felt directly inspired Reed’s 1975 double album of [...]

New Microsoft Stuff Popping Up on Apple Hardware of All Kinds

microsofttag.pngMicrosoft often gets a hard time from true Mac people — usually with good reason. For decades, MS apps for the Mac have been less full-featured than their Windows equivalents, and it’s only been in the last eight years that the Mac Business Unit has had the support to even try to make a decent version of MS Office.

The Redmond juggernaut is now trying harder, and they’ve really been speeding up their efforts in the last month or so. First, Microsoft’s beta program Songsmith was promoted in an unintentionally hilarious ad running on a MacBook Pro running VIsta, then MS released its first iPhone app, Seadragon. And today, MS has released a second iPhone app, Tag, which uses the iPhone’s camera to read special barcodes in order to access exclusive content off of posters, magazine ads, and more.

All that, and the beta version of the Hail Mary of operating system known as Windows 7 has been successfully installed on a Mac using Boot Camp, a positive sign for dial-booting Mac users for years to come. Granted, that one is more about MS not explicitly making Windows incompatible with Apple’s Intel-based platforms, but it’s still mighty handy.

What do you think? Has Microsoft finally made peace with the fact that it can’t win over true Mac lovers and started, you know, realizing that they can still make software we might want to use? Or is it all a trap?

Image via TechFlash.

Tag via My iPhone Place

Windows 7 Dual Boot from Our Coffee Stops via Engadget.

About the author

Petemortensen

Pete Mortensen is the communications lead for growth strategy firm Jump Associates and the co-author of Wired to Care: How Companies Prosper When They Create Widespread Empathy, a book and blog that are significantly more interesting than you might initially think. Pete's particular Apple avocations are both around design--interface and industrial. Follow him on Twitter!

Email the author | Read more posts by Pete Mortensen.

2 comments

    It’s a trap. They’re pretty delusional if they think this will make microsoft look nicer in the eyes of apple users.

    No. Microsoft has acquired a grandmotherly image for me and has earned my total disinterest. I don’t get passionate about Microsoft, because that is just a waste of good emotion. I just yawn. Microsoft is trying very hard to be cool, but the fact that it even has to try makes it come across as pathetic. I’m moving on. For me it is “Microwho? Are they still around?”

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