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Journalists Cover Microsoft, Using Macs

It’s not an easy time for Microsoft — with Steve Ballmer having to field questions about being “buffoons” and an “evil empire”  at the shareholder’s meeting (.doc) — so when they get together “the world’s most influential technology pundits and online writers” (nb: we weren’t invited) for Mobius to discuss super-secret mobile tech you’d think [...]

Guide To Black Friday Apple Bargains: Cheap MacBooks, iPods and Accessories Galore

Here’s a guide for finding the best bargains on Apple-related gear during the infamous Black Friday sales on November 27. We’ve compiled a comprehensive list of gear from leaked photos of sales flyers and descriptions of sales.
The bargains include a 2.26 GHz MacBook + $150 gift card at Best Buy for $999.99 ; a 32GB [...]

Review: Voices Is Today’s Best Thing Ever, Grab It Now While It’s Cheap

New on the App Store is Voices from the clever folk at Tap Tap Tap. You can guess what it does.

Open it up, pick a silly voice. Helium is pretty silly. A microphone appears and the app even clears your throat for you (try it, you’ll see what I mean). Now speak your brains, and [...]

Review: Sony Walkman S540 Series Video MP3 Player

Press releases, you will hardly be surprised to hear, are rarely very interesting. But one arrived in my inbox a couple of weeks ago that made me double-take.
“Sony’s S Series Walkman,” it chattered, “is a serious challenger to the iPod Nano.” Gosh, really? Perhaps the Cult had better have a look at one, then, despite [...]

New iPods, MacBook Pros on Sept. 9?

It’s been evident to anyone paying attention (even those of us who have been jonesing for new MacBook Pros since early June) that Apple would hold off on any product launches throughout the summer to put maximum focus on the iPhone 3G. Apple just wasn’t going to do anything to distract from that, nor were they going to launch major product in the doldrums of late August.

So it was obvious Apple would wait until after Labor Day to take care of much-needed updates to the iPod and MacBook Pro product lines.  According to rumormongers, it might be just a week after Labor Day that such welcome udpates arrive — eight days to be exact, with an as-yet-unannounced Sept. 9 launch event. Kevin Rose is leading this charge, claiming new, non-stubby widescreen iPod nanos, but I think most people care more about cheaper iPod touches and MacBook Pros with Montevina than anything else.

I think an actual Town Hall event would be a bad move. These are going to be evolutionary updates, and they don’t deserve the fanfare of the iPhone 3G or AppStore launch. My prognostication is that Apple will unveil new product on just about every Tuesday in September. First new iPods, then new MacBook Pros, then new MacBooks, than new Mac minis and AppleTVs. Just keep it coming and pour it on…

About the author

Petemortensen

Pete Mortensen is the communications lead for growth strategy firm Jump Associates and the co-author of Wired to Care: How Companies Prosper When They Create Widespread Empathy, a book and blog that are significantly more interesting than you might initially think. Pete's particular Apple avocations are both around design--interface and industrial. Follow him on Twitter!

Email the author | Read more posts by Pete Mortensen.

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