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Journalists Cover Microsoft, Using Macs

It’s not an easy time for Microsoft — with Steve Ballmer having to field questions about being “buffoons” and an “evil empire”  at the shareholder’s meeting (.doc) — so when they get together “the world’s most influential technology pundits and online writers” (nb: we weren’t invited) for Mobius to discuss super-secret mobile tech you’d think [...]

Guide To Black Friday Apple Bargains: Cheap MacBooks, iPods and Accessories Galore

Here’s a guide for finding the best bargains on Apple-related gear during the infamous Black Friday sales on November 27. We’ve compiled a comprehensive list of gear from leaked photos of sales flyers and descriptions of sales.
The bargains include a 2.26 GHz MacBook + $150 gift card at Best Buy for $999.99 ; a 32GB [...]

Review: Voices Is Today’s Best Thing Ever, Grab It Now While It’s Cheap

New on the App Store is Voices from the clever folk at Tap Tap Tap. You can guess what it does.

Open it up, pick a silly voice. Helium is pretty silly. A microphone appears and the app even clears your throat for you (try it, you’ll see what I mean). Now speak your brains, and [...]

Review: Sony Walkman S540 Series Video MP3 Player

Press releases, you will hardly be surprised to hear, are rarely very interesting. But one arrived in my inbox a couple of weeks ago that made me double-take.
“Sony’s S Series Walkman,” it chattered, “is a serious challenger to the iPod Nano.” Gosh, really? Perhaps the Cult had better have a look at one, then, despite [...]

New iPhone To Include Glowing Apple Logo? The Russians Have Already Done It

iphone_glow

Rumors that the new iPhone will feature a glowing Apple logo on the back of the handset have generally been met with derision. The idea that Apple’s designer’s would waste precious battery life with a glowing logo is so abhorrent, many have used it to dismiss the rumors altogether.

But a group of Russian hackers in August last year hacked an iPhone to make the logo glow. The hack — as seen in the video below — involved a Dremel tool and about $300 in parts, according to reports.

And it had no effect on the battery life whatsoever, the Ruskies said.

But why would Apple add a frivolous glowing logo?

To make the Apple logo more visible, of course. Just like glowing lighthouse on the lid of a MacBook, or the iPod’s white headphones, Apple is not shy of using us to advertise its wares.

About the author

Leander Kahney

Leander Kahney is senior editor of Cult of Mac, editor of two books about technology culture, Cult of Mac and Cult of iPod, and has written for Wired, MacWeek, Scientific American, and The Observer in London. Follow Leander on Twitter @lkahney and Facebook.

Email the author | Read more posts by Leander Kahney.

14 comments

    -> “But why would Apple add a frivolous glowing logo?”

    agreed. i don’t see this happening.

    If they were clever they would incorporate it to be the flash for the camera also!

    Over a year old, proven fake but it still looks so cool and makes me smile :)

    This has to be fake…there’s a Russian actually smiling.

    The laptops use the built-in illuminated screen to light up the logo.

    Thats not a glow, it’s a search light.

    it would be cool if they could make that an effective flash for the camera. In the wrong place and probably to strong but would be cool

    I’m fairly certain that the iPhone will be used as a mobile lighthouse for ships lost at sea. There should be an app for that. That is one powerful Apple beam. They might even start to use the iPhone in Gotham City. Pointing that iPhone up to the sky will project an Apple on the clouds. It might confuse Batman, though.

    [...] | Cult of Mac Enviar [...]

    The glowing apple could also be a flash or light for the camera so you can get some shots in low light. It would only work with the camera.

    That is my thoughts on the matter.

    [...] WWDC keynote, or the iPhones could not be available Monday — and only announced Monday, they could include a glowing Apple logo — sure another battery life waster!, the camera may be beefed up to 3.2 megapixels (if this [...]

    [...] externals of the new iPhone turned out to be false, no matte backing, no OLED screen, no lit up Apple logo, all just [...]

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