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Journalists Cover Microsoft, Using Macs

It’s not an easy time for Microsoft — with Steve Ballmer having to field questions about being “buffoons” and an “evil empire”  at the shareholder’s meeting (.doc) — so when they get together “the world’s most influential technology pundits and online writers” (nb: we weren’t invited) for Mobius to discuss super-secret mobile tech you’d think [...]

Guide To Black Friday Apple Bargains: Cheap MacBooks, iPods and Accessories Galore

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Review: Voices Is Today’s Best Thing Ever, Grab It Now While It’s Cheap

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Review: Sony Walkman S540 Series Video MP3 Player

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Netflix Streaming (Almost) Available for Intel Macs

netflix_mac.jpg

Image Credit: Engadget

Few things rankle a Mac user more than seeing new and interesting products and services rolled out that only work on PC. In my household, Netflix’s “Watch Instantly” is at the top of this maddening list. Basically, anyone with a Netflix account and sufficiently fast PC can watch any of 12,000 movies direct from Netflix servers at no extra charge. It hasn’t come to Macs because the service relies on PC-only DRM. And this drives my wife nuts. As she sees it, she’s already paying Netflix for service, and since that subscription now includes streaming she can’t use, she’s getting charged for a phantom service.

I can’t say I disagree.

At any rate, Netflix today proclaimed that this sad state of affairs won’t continue for long. Starting tomorrow, a limited number of Mac subscribers will be able to use Watch Instantly via a new version of the software rooted in Microsoft’s Silverlight technology (it’s a lot like Flash). Since Silverlight bakes in the PC DRM, it runs fine on a Mac and takes no additional tweaking to function.

Unfortunately, the new platform will be rolled out slowly, with Netflix only promising support for all Intel Mac users by the end of the year. So it might be awhile before Netflix stops getting the stinkeye from my apartment.

Anyone got access yet? How’s it run?

About the author

Petemortensen

Pete Mortensen is the communications lead for growth strategy firm Jump Associates and the co-author of Wired to Care: How Companies Prosper When They Create Widespread Empathy, a book and blog that are significantly more interesting than you might initially think. Pete's particular Apple avocations are both around design--interface and industrial. Follow him on Twitter!

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4 comments

    If the experience is anything like on the PC, we’re in for a real treat. ;)

    http://dfbills.com/display/643

    pity they didn’t raise existing members rates when they added the feature. then every mac user that can’t use it could sue. that would have speed things up a lot. i mean the whole thing is stupid. hulu.com and a ton of network sites have been streaming to macs for ages. and it is streaming. it’s not like those itunes rental downloads where you have the file on your computer and with a lot of skill and time and luck could hack it to turn off the timer and have the file to keep.

    I canceled my Netflix service last year based on lack of support of Watch Instantly for the Mac. I can’t say that I miss Netflix either, as I get my entertainment from alternative sources.

    Glad to hear Netflix is finally going to fix this. I was infuriated the first time I tried to use Watch Instantly.

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