Must-Watch Video: Jonny Ive and Others Geeking Out About the iPad

By

cult_logo_featured_image_missing_default1920x1080

httpv://www.youtube.com/watch?v=sGiUoXB6IV4&feature=player_embedded

Jonny Ive is on top form in this iPad introductory video from Apple.

“It’s true,” he starts the video by saying. “When something exceeds your ability to understand how it works, it sort of becomes magical. And that’s exactly what the iPad is.”

BTW: There’s a higher res version on Apple’s homepage, but it’s taking a while to load.

Newsletters

Daily round-ups or a weekly refresher, straight from Cult of Mac to your inbox.

  • The Weekender

    The week's best Apple news, reviews and how-tos from Cult of Mac, every Saturday morning. Our readers say: "Thank you guys for always posting cool stuff" -- Vaughn Nevins. "Very informative" -- Kenly Xavier.