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Journalists Cover Microsoft, Using Macs

It’s not an easy time for Microsoft — with Steve Ballmer having to field questions about being “buffoons” and an “evil empire”  at the shareholder’s meeting (.doc) — so when they get together “the world’s most influential technology pundits and online writers” (nb: we weren’t invited) for Mobius to discuss super-secret mobile tech you’d think [...]

Guide To Black Friday Apple Bargains: Cheap MacBooks, iPods and Accessories Galore

Here’s a guide for finding the best bargains on Apple-related gear during the infamous Black Friday sales on November 27. We’ve compiled a comprehensive list of gear from leaked photos of sales flyers and descriptions of sales.
The bargains include a 2.26 GHz MacBook + $150 gift card at Best Buy for $999.99 ; a 32GB [...]

Review: Voices Is Today’s Best Thing Ever, Grab It Now While It’s Cheap

New on the App Store is Voices from the clever folk at Tap Tap Tap. You can guess what it does.

Open it up, pick a silly voice. Helium is pretty silly. A microphone appears and the app even clears your throat for you (try it, you’ll see what I mean). Now speak your brains, and [...]

Review: Sony Walkman S540 Series Video MP3 Player

Press releases, you will hardly be surprised to hear, are rarely very interesting. But one arrived in my inbox a couple of weeks ago that made me double-take.
“Sony’s S Series Walkman,” it chattered, “is a serious challenger to the iPod Nano.” Gosh, really? Perhaps the Cult had better have a look at one, then, despite [...]

MacHEADS – The Movie Set for Macworld Debut

Chimp 65 Productions announced Monday the premiere of its documentary film “MacHEADS The Movie” at the 2009 Macworld Conference & Expo. The attendees-only special screening is scheduled for Wednesday, January 7, in room 131 of the North Hall of San Francisco’s Moscone Center.

MacHEADS is an in-depth examination of the cultural phenomenon of Apple fandom, using events from Steve Jobs’s historic Keynote addresses, the iPhone’s first release in NYC, and other historic moments in recent Apple history to explore the loyalty of Apple followers and their obsession. The film also combines visual evidence from archives of early Macworld Expos.

“Two years after shooting the first reel at Macworld 2007, we’ve come full circle with this special premiere at the leading event of the Mac community,” says producer Ron Shely. “Macworld Expo & Conference 2009 is truly the natural place for telling the story of Apple and its followers. We are thrilled to screen the movie at the Moscone Center — a place of tradition and innovation.”

Director Kobi Shely added, “We wanted to answer the core questions: ‘How was a community formed around a brand, and how did this phenomenon contribute to Apple’s success? During the film-making process, it became obvious that there is a community and there is Apple. Although they correlate, in many ways they are separated.”

The film features several key Mac personalities in the company-community ecosystem, including one-time Apple Chief Evangelist Guy Kawasaki; Apple’s first official employee Daniel Kottke; and a special guest appearance by Apple co-founder Steve Wozniak. Authors including Adam Engst, who created the first Apple newsletter, Tidbits and Chicago Sun-Times tech columnist Andy Ihnatko are also featured in the film.

About the author

Lonnie Lazar

Lonnie Lazar is a writer, musician, web designer attorney. He writes about Apple for Cult of Mac and Mac|Life, and about VoIP and telecommunications for Voxilla. Follow Lonnie on Twitter @LonnieLazar, join the Cult of Mac on Facebook, and find Lonnie's photos on Flickr.

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