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Journalists Cover Microsoft, Using Macs

It’s not an easy time for Microsoft — with Steve Ballmer having to field questions about being “buffoons” and an “evil empire”  at the shareholder’s meeting (.doc) — so when they get together “the world’s most influential technology pundits and online writers” (nb: we weren’t invited) for Mobius to discuss super-secret mobile tech you’d think [...]

Guide To Black Friday Apple Bargains: Cheap MacBooks, iPods and Accessories Galore

Here’s a guide for finding the best bargains on Apple-related gear during the infamous Black Friday sales on November 27. We’ve compiled a comprehensive list of gear from leaked photos of sales flyers and descriptions of sales.
The bargains include a 2.26 GHz MacBook + $150 gift card at Best Buy for $999.99 ; a 32GB [...]

Review: Voices Is Today’s Best Thing Ever, Grab It Now While It’s Cheap

New on the App Store is Voices from the clever folk at Tap Tap Tap. You can guess what it does.

Open it up, pick a silly voice. Helium is pretty silly. A microphone appears and the app even clears your throat for you (try it, you’ll see what I mean). Now speak your brains, and [...]

Review: Sony Walkman S540 Series Video MP3 Player

Press releases, you will hardly be surprised to hear, are rarely very interesting. But one arrived in my inbox a couple of weeks ago that made me double-take.
“Sony’s S Series Walkman,” it chattered, “is a serious challenger to the iPod Nano.” Gosh, really? Perhaps the Cult had better have a look at one, then, despite [...]

Mac Mini is Unloved, Not Dead in the Water

Bye-Bye-Mac-Mini-070524-1

I’m genuinely puzzled by AppleInsider’s melodramatic post pronouncing the death of the Mac mini. The article recounts Apple’s many slights of its lowest-end platform and then proceeds to show know evidence that the line will soon be killed off.

It has seen just four updates since inception, one of which was so insignificant in Apple’s own eyes that the company didn’t even bother to draft a press release. Even now, the current minis’ 1.66GHz and 1.83GHz Core Duo processors are a far cry from the silicon offered in the rest of Apple’s PC offerings.

Well, that’s actually to be expected. And I would say that hardware is significantly better than a lot of low-end PCs from other manufacturers. But that’s neither here nor there. Apple needs the Mac mini just to get people looking for a cheap Mac in the door. The AppleTV might be incredibly popular as a hackable Mac substitute, but that’s not what it is out of the box. Apple still needs a low-end entry, and the Mac mini costs very little to develop and revise. I don’t see Apple just walking away.

And this quote says it all:

Whether Apple will squeeze another revision from the mini, and how long it plans to allow existing models to linger, are both unclear.

Oh, so at some point in the future, possibly after Apple releases new Mac minis, Apple will stop selling the Mac mini. Yep, dead as a doornail. What?

AppleInsider | Closing the book on Apple’s Mac mini

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About the author

Petemortensen

Pete Mortensen is the communications lead for growth strategy firm Jump Associates and the co-author of Wired to Care: How Companies Prosper When They Create Widespread Empathy, a book and blog that are significantly more interesting than you might initially think. Pete's particular Apple avocations are both around design--interface and industrial. Follow him on Twitter!

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3 comments

    [...] months ago, the Internet was abuzz with the news that Apple had killed the Mac mini. Except that Apple hadn’t — the littlest Mac was still on sale, even if it’s tech [...]

    MAC SUCKS DONKEY DICK…ITS SUPPOSED TO BE FUN, BUT U CANT PLAY ANY GOOD GAMES..THERE’S LITERALLY LIKE 6 GAMES FOR MAC…AND SHIT-LOADS FOR PC.

    to bogyI put a game abot awhole GB and with the best grapics its not a PC not for games and Ive never experienced better and I have lots of experience

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