LG’s Arena UI – Have They Paid for That?
8:50 am, April 6th, 2009, Lonnie Lazar
Well, who doesn’t like a little Michael Jackson, dancing babies and quick, snappy edits in a smartphone commercial?
But does anyone think Apple’s legal department won’t soon notice the uncanny similarities between the UI for LG’s Arena and Apple’s own iPhone?
It’s no secret that Apple loves LG displays, but whether that love extends to a willingness to overlook LG’s ripping-off the iPhone’s UI remains to be seen. On the other hand, it’s possible LG licensed the UI. Neither Apple nor LG representatives were available for comment at press time.
Posted by Lonnie Lazar in Advertising, Quickies, Software, iPhone | Comment on this article












As we know, Apple will protect their IP with force…remember all that nonsense when the Pre was announced? Will probably come to nothing. Loads of phones now rip off the iPhone UI.
ThePhoneLounge, on April 6th, 2009 at 9:03 am
Umm… it looks nothing like the iPhone. Unless you mean it has icons.
Ian Betteridge, on April 6th, 2009 at 11:02 am
Huggh!
Home screen is just like the iPhone, but the overall UI is inconsistent.
And please, WHO made this ad?
Looks amateurish!
Deocliciano Okssipin Vieira, on April 6th, 2009 at 12:58 pm
BBC have a good review:
http://news.bbc.co.uk/1/hi/programmes/click_online/7977206.stm
Seems it’s all rather laggy
Stu, on April 6th, 2009 at 1:31 pm
I don’t think it looks like an iphone…
shouldn’t be a problem for Apple…besides every one loves LG cuz Life’s Good
and it feels like a British commercial to me…could be wrong
scott, on April 7th, 2009 at 6:39 am
Those dancing babies might be the most irritating thing ever
brad, on April 7th, 2009 at 1:52 pm
British huh?? What gave it away?? The british accent!!
Cam, on April 8th, 2009 at 5:29 am