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Journalists Cover Microsoft, Using Macs

It’s not an easy time for Microsoft — with Steve Ballmer having to field questions about being “buffoons” and an “evil empire”  at the shareholder’s meeting (.doc) — so when they get together “the world’s most influential technology pundits and online writers” (nb: we weren’t invited) for Mobius to discuss super-secret mobile tech you’d think [...]

Guide To Black Friday Apple Bargains: Cheap MacBooks, iPods and Accessories Galore

Here’s a guide for finding the best bargains on Apple-related gear during the infamous Black Friday sales on November 27. We’ve compiled a comprehensive list of gear from leaked photos of sales flyers and descriptions of sales.
The bargains include a 2.26 GHz MacBook + $150 gift card at Best Buy for $999.99 ; a 32GB [...]

Review: Voices Is Today’s Best Thing Ever, Grab It Now While It’s Cheap

New on the App Store is Voices from the clever folk at Tap Tap Tap. You can guess what it does.

Open it up, pick a silly voice. Helium is pretty silly. A microphone appears and the app even clears your throat for you (try it, you’ll see what I mean). Now speak your brains, and [...]

Review: Sony Walkman S540 Series Video MP3 Player

Press releases, you will hardly be surprised to hear, are rarely very interesting. But one arrived in my inbox a couple of weeks ago that made me double-take.
“Sony’s S Series Walkman,” it chattered, “is a serious challenger to the iPod Nano.” Gosh, really? Perhaps the Cult had better have a look at one, then, despite [...]

JPMorgan Cuts Apple Target Price, Estimates for 2009

JPMorgan analyst Mark Moskowitz became the latest on Wall Street to trim expectations for Apple during the fiscal year. Moskowitz Wednesday lowered slightly his guidance for Apple shares to $102 from $104.

Earlier this week, Citi’s Richard Gardner reduced his target price for Apple stock to $132 from $153, citing the need to “reflect a more conservative view of consumer spending.”

Moskowitz, however, told clients Apple’s value is “holding up better than feared” despite lower demand for PCs and other high tech gadgets.

Despite the belief Apple will fare better than other companies struggling in a tough economy, Moskowitz lowered expectations for Apple revenue and product sales for fiscal 2009.

Apple will earn $34.7 billion during the fiscal year ending in September, down from $35.6 million, according to Moskowitz. Wall Street consensus is for $36.2 billion in sales.

In terms of sales of Apple’s flagship iPhone, demand for the handset in the U.S. remains strong, however “Europe has softened,” Moskowitz noted.

The revised iPhone estimate seems to mirror Gardner’s projection that Apple sold under 4 million cell phones during the third quarter of 2008.

About the author

Ed Sutherland

Ed Sutherland is a veteran technology journalist who first heard of Apple when they grew on trees, Yahoo was run out of a Stanford dorm and Google was an unknown upstart. Since then, Sutherland has covered the whole technology landscape, concentrating on tracking the trends and figuring out the finances of large (and small) technology companies.

Email the author | Read more posts by Ed Sutherland.

One comment

    How many of these “experts” are ever right about Apple? They don’t seem to accept that Apple does not fit the standard model. I’m not saying Apple will have a record year, but they’ll hold up better than most.

    And never forget these are the same guys who kept investing in mortgage derivatives to the very last minute. Anybody with half a brain (my friends say I qualify) could see that when you buy 5% of a third generation mortgage, there’s no collateral left.

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