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Interview: The Man Who Named the iMac and Wrote Think Different

Meet Ken Segall — the man who dreamed up the name “iMac” and wrote the famous Think Different campaign.
Segall is a veteran creative director who worked at Apple’s agency, TBWA\Chiat\Day, back in the day.
“I’ve put in 14 years working with Steve Jobs on both Apple and NeXT,” says Segall. “I’m the author of the Think [...]

How To: Jailbreak and Unlock Your iPhone / iPod Touch Using Blackra1n

George Hotz a.k.a GeoHot has released blackra1n RC3, which is an update to a 1-click jailbreak that adds activation options and an add-on blacksn0w, which unlocks latest iPhone 3G and iPhone 3GS baseband version 05.11.07. To use blacksn0w, make sure you have this new baseband (check under Settings –> General –> About –> Modem Firmware) [...]

Blacksn0w Add-on For blackra1n Unlocks Any iPhone 3G / 3GS, Enables Tethering

GeoHot, creator of the famous blackra1n jailbreak tool has now released blacksn0w. Blacksn0w is a full fledged software unlock solution for iPhone 3G and iPhone 3GS, having baseband version 05.11.07 found in firmware version 3.1.2. Unlocking the phone enables you to use it with any carrier in the world.
This means if you have older firmware, [...]

Cult of Mac Contest: Name Mystery Apple Object, Win T-shirt

The fourth in a series of five t-shirt giveaways, correctly name this mystery Apple item and you could win a T-shirt.
Not just any T-shirt: choose from the Apple-inspired designs at might tees, which include the I Love Lisa we wrote about, a retro-style logo and Steve Jobs in typeface.

The tees are made with water-based eco [...]

Jobs Ranks No. 2 In Survey Of Most-Liked CEOs

11:07 am, December 22nd, 2008, Ed Sutherland

Although some are questioning how long Steve Jobs will continue to lead Apple, the Cupertino chief executive ranks No. 2 in a list of most-like company leaders.

Jobs had a 90 percent approval rating by participants in the first-ever survey by review site Glassdoor. Jobs garnered 290 reviews, far above the 50 needed to qualify.

Art Levinson, CEO of biotech firm Genentech, was ranked No. 1 most-liked boss with 93 percent approval.

Jobs beat Eric Schmidt, CEO of Internet Google, who had 88 percent approval.

Office Depot CEO Steve Odland ranked as the least-liked CEO, obtaining just 4 percent approval from reviewers.

Posted by Ed Sutherland in News | Comment on this article

About the author

Ed Sutherland

Ed Sutherland is a veteran technology journalist who first heard of Apple when they grew on trees, Yahoo was run out of a Stanford dorm and Google was an unknown upstart. Since then, Sutherland has covered the whole technology landscape, concentrating on tracking the trends and figuring out the finances of large (and small) technology companies.

Email the author | Read more posts by Ed Sutherland.

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One comment

    Lol, anybody know where bill gates is on the list?

    A, on December 22nd, 2008 at 4:36 pm