iProduct Placement: Supernatural-ly Memorable
7:52 am, October 24th, 2008, Nicole Martinelli
The most memorable product placement on US network TV in the last month was for the iPod, which appeared in the Sept. 18 episode of “Supernatural.”
Quick recap: in the show, brothers Sam and Dean Winchester travel the country investigating paranormal escapades in a 1967 black Chevy Impala.
In the product placement scene, Dean asks Sam about the Apple iPod hooked up to a jack in their car.
Dean is not impressed with the iPod (”you were supposed to take care of her (the car), not douche her up”) and chucks it into the back seat.
Nielson says it was the most recalled product placement in a broadcast network scripted series for the period between September 15 and October 12.
They gauge the number of views who can remember a product placement 24 hours after seeing the show.
The other top two memorable product placements were Tupperware (Cold Case) and Playboy (Two and a Half Men). There’s a joke in there somewhere, don’t disappoint me.
Via TV by Numbers
Posted by Nicole Martinelli in News, Steve Jobs, iPod, iPod Accessories | Comment on this article
Someone (AC Nielsen) needs to reconsider their methodology, Last I checked Product Placement (movie, book, video game…). There is NO way that Apple paid to have their product referred to as “douching up” anything.
Unless some nefarious marketeer paid to slime the iPod (or the writer has stock in Sansa), this doesn’t really qualify.
imajoebob, on October 24th, 2008 at 2:18 pm
Whoops. I think I overwrote my own message: [ Product Placement is paying to have your product used in a TV show (movie... ]
imajoebob, on October 24th, 2008 at 2:26 pm
actually sometimes companies will in fact allow negative placement. because even paired with an insult, it is showing the product. the point isn’t that Dean hates the Ipod, but that Sam loves it enough to jack it into the car. just like they didn’t mind when Sex and the City crashed a computer because the viewers could see how important the computer is to Carrie, how her world was destroyed when it crashed. and then got to see a new computer at the end. double placement.
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