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Journalists Cover Microsoft, Using Macs

It’s not an easy time for Microsoft — with Steve Ballmer having to field questions about being “buffoons” and an “evil empire”  at the shareholder’s meeting (.doc) — so when they get together “the world’s most influential technology pundits and online writers” (nb: we weren’t invited) for Mobius to discuss super-secret mobile tech you’d think [...]

Guide To Black Friday Apple Bargains: Cheap MacBooks, iPods and Accessories Galore

Here’s a guide for finding the best bargains on Apple-related gear during the infamous Black Friday sales on November 27. We’ve compiled a comprehensive list of gear from leaked photos of sales flyers and descriptions of sales.
The bargains include a 2.26 GHz MacBook + $150 gift card at Best Buy for $999.99 ; a 32GB [...]

Review: Voices Is Today’s Best Thing Ever, Grab It Now While It’s Cheap

New on the App Store is Voices from the clever folk at Tap Tap Tap. You can guess what it does.

Open it up, pick a silly voice. Helium is pretty silly. A microphone appears and the app even clears your throat for you (try it, you’ll see what I mean). Now speak your brains, and [...]

Review: Sony Walkman S540 Series Video MP3 Player

Press releases, you will hardly be surprised to hear, are rarely very interesting. But one arrived in my inbox a couple of weeks ago that made me double-take.
“Sony’s S Series Walkman,” it chattered, “is a serious challenger to the iPod Nano.” Gosh, really? Perhaps the Cult had better have a look at one, then, despite [...]

iProduct Placement: Mac Used by Mute Geek on “Big Bang Theory”

In this Monday night CBS sitcom about what happens when a pair of physics geeks meet the beauty next door, Apple products crop up first, as far as I can tell, for use by the distressed.

In the third episode of the first season (Big Bang is now in its second season) roommates Leonard and Sheldon are playing a MMORPG with friends. Though all the computers are covered with stickers, it looks like the only Mac user is Raj, another university researcher who is so flustered by Penny, the blond neighbor, that he is always mute in her presence.


An iPod is seen (at least the earbuds) later in the same show, when Leonard is so upset over Penny that he’s listening to music that his roomate says is a perfect for a double suicide.

Big Bang Theory is pretty entertaining (centripetal force party tricks, anyone?) although the gags sometimes hark back to when geeks were still just nerds without the earning power to get real revenge, at least in the early episodes.

Wondering if they’re trying to tell us something about Mac users…

About the author

nicole_martinelli

Nicole Martinelli was born in San Francisco and has lived in Milan and Florence, Italy. Cultish tendencies and love for DIY increased while living on the Old Continent, where tech came late and cost more in Big Mac index terms. She's written for Wired.com, The New York Times and Newsweek, and since 1999 on her site, Zoomata. If you're so inclined, friend her on Facebook or connect on Linked in.

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5 comments

    In the second season, some episodes show Lenard using a unibody macbook :)

    Oh and there was an episode where Penny threw a boyfriend’s iPod out of a window. They kept saying the word ipod over and over and when u see penny’s room she has an iMac (though its only seen in the background)

    Looks like a parody of DiggNation more than anything else.

    Raj has always used a Mac. I don’t get it?

    Jasper, I believe it’s the first time the author watched the series. :)

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