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Journalists Cover Microsoft, Using Macs

It’s not an easy time for Microsoft — with Steve Ballmer having to field questions about being “buffoons” and an “evil empire”  at the shareholder’s meeting (.doc) — so when they get together “the world’s most influential technology pundits and online writers” (nb: we weren’t invited) for Mobius to discuss super-secret mobile tech you’d think [...]

Guide To Black Friday Apple Bargains: Cheap MacBooks, iPods and Accessories Galore

Here’s a guide for finding the best bargains on Apple-related gear during the infamous Black Friday sales on November 27. We’ve compiled a comprehensive list of gear from leaked photos of sales flyers and descriptions of sales.
The bargains include a 2.26 GHz MacBook + $150 gift card at Best Buy for $999.99 ; a 32GB [...]

Review: Voices Is Today’s Best Thing Ever, Grab It Now While It’s Cheap

New on the App Store is Voices from the clever folk at Tap Tap Tap. You can guess what it does.

Open it up, pick a silly voice. Helium is pretty silly. A microphone appears and the app even clears your throat for you (try it, you’ll see what I mean). Now speak your brains, and [...]

Review: Sony Walkman S540 Series Video MP3 Player

Press releases, you will hardly be surprised to hear, are rarely very interesting. But one arrived in my inbox a couple of weeks ago that made me double-take.
“Sony’s S Series Walkman,” it chattered, “is a serious challenger to the iPod Nano.” Gosh, really? Perhaps the Cult had better have a look at one, then, despite [...]

iProduct Placement: “Get Smart” Chats with iPod

In the title sequence for 1960s spy-spoof turned film “Get Smart,” main character Maxwell Smart interprets intelligence chatter on his iPod.

He’s first shown without the original earbuds, but shortly afterwards on his way to Control with white headphones plugged in, having traded the intelligence chatter for mood-boosting Abba’s “Take a Chance on Me.”

Arguably the best gadget in what should’ve been a gadget film (anyone hanker for a molar transmitter? Though the Cone of Silence might be nice ), to boost product placement in the movie Apple teamed up with Warner Bros to promote the film by giving away iPod Touch devices to journalists with pre-loaded film clips and having cast members make Apple store appearances.

About the author

nicole_martinelli

Nicole Martinelli was born in San Francisco and has lived in Milan and Florence, Italy. Cultish tendencies and love for DIY increased while living on the Old Continent, where tech came late and cost more in Big Mac index terms. She's written for Wired.com, The New York Times and Newsweek, and since 1999 on her site, Zoomata. If you're so inclined, friend her on Facebook or connect on Linked in.

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2 comments

    He also uses a macbook close to the start of the movie.

    Yes — there’s a nice shot of it in the same sequence… but I wasn’t sure even CoM readers would want a single shot of his computer on a desk =)

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