iProduct Placement: Disney’s “Bolt” a Turn Off
10:18 am, December 1st, 2008, Nicole Martinelli
Disney animation movie “Bolt,” where John Travolta lends his voice to the dog-hero in the title, has a brief, fleeting moment of Apple product placement.
Pixar blogger and CoM reader Guido Rogall explains: in Bolt “there’s a chase scene on a train. For a few seconds you see a young woman with a laptop, either a MacBook or iBook, but what is funny about it is that the Apple logo is not lit.”
As another one of our sharp-eyed readers pointed out, this Apple turn-off scenario happens every so often in movies.
Wonder if it’s a mistake or makes it product placement more memorable to clued-in viewers…
Posted by Nicole Martinelli in Cult of Mac, Media | Comment on this article
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[...] in ultimul desen animat de la DIsney/Pixar – “Bolt” apare o referinta la un laptop facut de apple. December 1st, 2008 at 5:28 pm | SHARETHIS.addEntry({ title: “the [...]
the simpsons in mapple store | boio.ro, on December 1st, 2008 at 2:36 pm
Don’t forget “The Agent” has an iPhone. ;] In the first scene with him in it, he’s waving it around.
MacKenzie, on December 1st, 2008 at 6:54 pm
I’m thinking it’s a sort of Easter Egg from Pixar. Just like every Pizza Hut ad shows a bottle of Pepsi. It’s a subtle plug for the home team.
imajoebob, on December 1st, 2008 at 9:14 pm
it also appears that this ‘apple’ has no optical drive on the right side of the lappy…
justreboot, on December 2nd, 2008 at 2:30 pm
Let’s not forget the iPod and Chime start up sound in Wall-e
Nick Zomkowski, on December 3rd, 2008 at 1:09 am
[...] via cultofmac.com [...]
Apple Product Placement in Bolt | Wonderland, on December 4th, 2008 at 5:33 am
“I’m thinking it’s a sort of Easter Egg from Pixar. Just like every Pizza Hut ad shows a bottle of Pepsi. It’s a subtle plug for the home team.” (imajoebob)
Just a correction, I think only the short before the film is made by Pixar, while the movie itself is produced solely by Walt Disney Animation Studios.
Also, I noticed the iPhone in the beginning, and it’s spot on down to the call screen, which is what the agent is on when he’s waving it around.
upgrayde, on December 12th, 2008 at 9:23 pm