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A New Kind Of Heist: Six Apps For Free

Those crazy MacHeisters are at it again, and this time the deal is even harder to resist.
The first ever MacHeist Nano won’t cost you a penny. You can download, without charge, fully licensed copies of ShoveBox, WriteRoom, Twitterific, TinyGrab, and Hordes of Orcs. If 500,000 people take part (which I think is a pretty safe [...]

Getting More iPhone Home Screens – And Keeping Them

A couple of weeks back, I wrote Temporarily Get More iPhone Home Screens Via Cunning Bug Exploit, but had heard staying away from the iTunes Applications tab within my iPhone was probably a Very Good Idea. Reader Larry Pressnell noted that since the most recent iTunes update, his extra screens have been accessible in iTunes.
Since [...]

Cult of Mac Favorite: MobileStacks Is the Best Reason To Jailbreak. Period.

I really like Stacks on my Mac. Stacks makes it fast and easy to find files, folders and apps right from the Dock. It makes managing a Mac pretty slick with all sorts of little UI tricks. That’s why I recently gave MobileStack a go on my jailbroken iPhone.
I must say that it lives up to the [...]

Gallery: Behind the Scenes From Two Classic Apple TV Ads

Is this Steve Jobs driving a tank in a classic Apple TV spot from the late 1990s? That was the rumor at the time: Jobs was making cameos in Apple commercials.
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iProduct Placement: Disney’s “Bolt” a Turn Off

10:18 am, December 1st, 2008, Nicole Martinelli

Disney animation movie “Bolt,” where John Travolta lends his voice to the dog-hero in the title,  has a brief, fleeting moment of Apple product placement.

Pixar blogger and CoM reader Guido Rogall explains: in Bolt “there’s a chase scene on a train. For a few seconds you see a young woman with a laptop, either a MacBook or iBook, but what is funny about it is that the Apple logo is not lit.”

As another one of our sharp-eyed readers pointed out, this Apple turn-off  scenario happens every so often in movies.

Wonder if it’s a mistake or makes it product placement more memorable to clued-in viewers…

Posted by Nicole Martinelli in Cult of Mac, Media | Comment on this article

About the author

nicole_martinelli

Nicole Martinelli was born in San Francisco and has lived in Milan and Florence, Italy. Cultish tendencies and love for DIY increased while living on the Old Continent, where tech came late and cost more in Big Mac index terms. She's written for Wired.com, The New York Times and Newsweek, and since 1999 on her site, Zoomata. If you're so inclined, friend her on Facebook.

Email the author | Read more posts by Nicole Martinelli.

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7 comments

    [...] in ultimul desen animat de la DIsney/Pixar – “Bolt” apare o referinta la un laptop facut de apple. December 1st, 2008 at 5:28 pm | SHARETHIS.addEntry({ title: “the [...]

    the simpsons in mapple store | boio.ro, on December 1st, 2008 at 2:36 pm

    Don’t forget “The Agent” has an iPhone. ;] In the first scene with him in it, he’s waving it around.

    MacKenzie, on December 1st, 2008 at 6:54 pm

    I’m thinking it’s a sort of Easter Egg from Pixar. Just like every Pizza Hut ad shows a bottle of Pepsi. It’s a subtle plug for the home team.

    imajoebob, on December 1st, 2008 at 9:14 pm

    it also appears that this ‘apple’ has no optical drive on the right side of the lappy…

    justreboot, on December 2nd, 2008 at 2:30 pm

    Let’s not forget the iPod and Chime start up sound in Wall-e

    Nick Zomkowski, on December 3rd, 2008 at 1:09 am

    [...] via cultofmac.com [...]

    Apple Product Placement in Bolt | Wonderland, on December 4th, 2008 at 5:33 am

    “I’m thinking it’s a sort of Easter Egg from Pixar. Just like every Pizza Hut ad shows a bottle of Pepsi. It’s a subtle plug for the home team.” (imajoebob)

    Just a correction, I think only the short before the film is made by Pixar, while the movie itself is produced solely by Walt Disney Animation Studios.

    Also, I noticed the iPhone in the beginning, and it’s spot on down to the call screen, which is what the agent is on when he’s waving it around.

    upgrayde, on December 12th, 2008 at 9:23 pm