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Journalists Cover Microsoft, Using Macs

It’s not an easy time for Microsoft — with Steve Ballmer having to field questions about being “buffoons” and an “evil empire”  at the shareholder’s meeting (.doc) — so when they get together “the world’s most influential technology pundits and online writers” (nb: we weren’t invited) for Mobius to discuss super-secret mobile tech you’d think [...]

Guide To Black Friday Apple Bargains: Cheap MacBooks, iPods and Accessories Galore

Here’s a guide for finding the best bargains on Apple-related gear during the infamous Black Friday sales on November 27. We’ve compiled a comprehensive list of gear from leaked photos of sales flyers and descriptions of sales.
The bargains include a 2.26 GHz MacBook + $150 gift card at Best Buy for $999.99 ; a 32GB [...]

Review: Voices Is Today’s Best Thing Ever, Grab It Now While It’s Cheap

New on the App Store is Voices from the clever folk at Tap Tap Tap. You can guess what it does.

Open it up, pick a silly voice. Helium is pretty silly. A microphone appears and the app even clears your throat for you (try it, you’ll see what I mean). Now speak your brains, and [...]

Review: Sony Walkman S540 Series Video MP3 Player

Press releases, you will hardly be surprised to hear, are rarely very interesting. But one arrived in my inbox a couple of weeks ago that made me double-take.
“Sony’s S Series Walkman,” it chattered, “is a serious challenger to the iPod Nano.” Gosh, really? Perhaps the Cult had better have a look at one, then, despite [...]

iProduct Placement: Disney’s “Bolt” a Turn Off

Disney animation movie “Bolt,” where John Travolta lends his voice to the dog-hero in the title,  has a brief, fleeting moment of Apple product placement.

Pixar blogger and CoM reader Guido Rogall explains: in Bolt “there’s a chase scene on a train. For a few seconds you see a young woman with a laptop, either a MacBook or iBook, but what is funny about it is that the Apple logo is not lit.”

As another one of our sharp-eyed readers pointed out, this Apple turn-off  scenario happens every so often in movies.

Wonder if it’s a mistake or makes it product placement more memorable to clued-in viewers…

About the author

nicole_martinelli

Nicole Martinelli was born in San Francisco and has lived in Milan and Florence, Italy. Cultish tendencies and love for DIY increased while living on the Old Continent, where tech came late and cost more in Big Mac index terms. She's written for Wired.com, The New York Times and Newsweek, and since 1999 on her site, Zoomata. If you're so inclined, friend her on Facebook or connect on Linked in.

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7 comments

    [...] in ultimul desen animat de la DIsney/Pixar – “Bolt” apare o referinta la un laptop facut de apple. December 1st, 2008 at 5:28 pm | SHARETHIS.addEntry({ title: “the [...]

    Don’t forget “The Agent” has an iPhone. ;] In the first scene with him in it, he’s waving it around.

    I’m thinking it’s a sort of Easter Egg from Pixar. Just like every Pizza Hut ad shows a bottle of Pepsi. It’s a subtle plug for the home team.

    it also appears that this ‘apple’ has no optical drive on the right side of the lappy…

    Let’s not forget the iPod and Chime start up sound in Wall-e

    “I’m thinking it’s a sort of Easter Egg from Pixar. Just like every Pizza Hut ad shows a bottle of Pepsi. It’s a subtle plug for the home team.” (imajoebob)

    Just a correction, I think only the short before the film is made by Pixar, while the movie itself is produced solely by Walt Disney Animation Studios.

    Also, I noticed the iPhone in the beginning, and it’s spot on down to the call screen, which is what the agent is on when he’s waving it around.

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