iProduct Placement: Confessions of a Shopoholic
9:12 am, October 6th, 2008, Nicole Martinelli
Movie stills for forthcoming chick flick “Confessions of a Shopoholic” show star Isla Fisher sitting in front of a MacBook. She’s pretty in pink and so is her computer case.
The movie, based on Sophie Kinsella’s book of the same title, is about a 25-year-old financial journalist who can’t stop overheating her credit cards. And finds a wealthy husband. Or something like that.
Film producers didn’t have to go too far to put a Mac in the movie.
On page 335 of the book, the Becky Bloomwood character has “a crisp copy of the Financial Times under one arm, a pair of tortisehell glasses perched on my head, my clunky executive briefcase in one hand and an AppleMac laptop (sic) in the other. Maybe I over did it.”
Nah, we think it’s just the right touch.
Posted by Nicole Martinelli in News | Comment on this article
too far…not “to far”
Greg, on October 6th, 2008 at 9:59 am
fixed, thanks.
nicole_martinelli, on October 6th, 2008 at 9:59 pm
Good find! You might be interested in this article about the success of Apple product placement in TV and movies over at http://www.edibleapple.com/the-significance-of-apples-product-placement/
Mike, on October 7th, 2008 at 10:22 pm