iPhone Now Holds 23 Percent of Smartphone Market, Leading Customer Satisfaction
7:53 am, December 23rd, 2008, Ed Sutherland
Apple’s iPhone now has 23 percent of the smartphone market, trimming RIM’s lead and showing signs of strong consumer demand even five months after the launch of the 3G, a new survey indicates.
The iPhone’s share of the smartphone market has more than doubled since June, when ChangeWave found the Apple handset held 11 percent of smartphone sales.
Although RIM’s BlackBerry remains leader, with 41 percent of the market between September to December, the Ontario company slipped by 1 percent.
In terms of customer satisfaction, Apple blew away RIM with 77 percent of iPhone owners ranking as “very satisfied” versus 52 percent of BlackBerry owners. The results were even lower for owners of RIM’s touchscreen handset. Just 33 percent of BlackBerry Storm owners said they were “very satisfied” with their purchase, according to ChangeWave.
Additionally, iPhone preference appeared strong for the iPhone, even over time. While 39 percent of those surveyed said they intend to buy a BlackBerry within the next 90 days, five months after the iPhone 3G launch, 30 percent of people said they plan to purchase an Apple handset over the next three months,
Posted by Ed Sutherland in News | Comment on this article
If you enjoyed this article:
Subscribe via RSS or email, or follow us on Facebook and Twitter
I was just wondering if we could get some more statistics on the nature of the survey itself. who was surveyed? how many people? what was the sample? where can we find the survey?
Gabe, on March 9th, 2009 at 10:50 am