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Journalists Cover Microsoft, Using Macs

It’s not an easy time for Microsoft — with Steve Ballmer having to field questions about being “buffoons” and an “evil empire”  at the shareholder’s meeting (.doc) — so when they get together “the world’s most influential technology pundits and online writers” (nb: we weren’t invited) for Mobius to discuss super-secret mobile tech you’d think [...]

Guide To Black Friday Apple Bargains: Cheap MacBooks, iPods and Accessories Galore

Here’s a guide for finding the best bargains on Apple-related gear during the infamous Black Friday sales on November 27. We’ve compiled a comprehensive list of gear from leaked photos of sales flyers and descriptions of sales.
The bargains include a 2.26 GHz MacBook + $150 gift card at Best Buy for $999.99 ; a 32GB [...]

Review: Voices Is Today’s Best Thing Ever, Grab It Now While It’s Cheap

New on the App Store is Voices from the clever folk at Tap Tap Tap. You can guess what it does.

Open it up, pick a silly voice. Helium is pretty silly. A microphone appears and the app even clears your throat for you (try it, you’ll see what I mean). Now speak your brains, and [...]

Review: Sony Walkman S540 Series Video MP3 Player

Press releases, you will hardly be surprised to hear, are rarely very interesting. But one arrived in my inbox a couple of weeks ago that made me double-take.
“Sony’s S Series Walkman,” it chattered, “is a serious challenger to the iPod Nano.” Gosh, really? Perhaps the Cult had better have a look at one, then, despite [...]

Updated With Pictures: iPhone Corrects Spelling of Apple Products

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It must be a constant frustration to Steve Jobs that journalists and message board commenters alike routinely “misspell” iLife, iTunes, iPod, etc. as Ilife, Itunes, Ipod. Well, in the universe of the iPhone, that vicious cycle will end. Reader Scott notes:

I don’t know if anybody else has noticed this yet, but the spellcheck on iPhone auto corrects the “mis-punctuation” of Apple’s i-products.
For example:

Ilife becomes iLife
Itunes becomes iTunes
etc.

It gave me a little chuckle to realize Apple edited the dictionary in it’s own favor.

Update: Scott came through with the evidence.

About the author

Petemortensen

Pete Mortensen is the communications lead for growth strategy firm Jump Associates and the co-author of Wired to Care: How Companies Prosper When They Create Widespread Empathy, a book and blog that are significantly more interesting than you might initially think. Pete's particular Apple avocations are both around design--interface and industrial. Follow him on Twitter!

Email the author | Read more posts by Pete Mortensen.

3 comments

    Microsoft has been doing this for years. I realized it when I tried to send e-mail to my wife using outlook (only at the office – I PROMISE!). I would normally tag my letters and email to her with hugs and kisses – XOX. But teh spellchekr always changed XOX to “Xbox”. Just for kicks, I would enter “Playstation” – unknown word.
    Go figure.

    (Now if it could correct Petemortensen’s punctuation, like using “its” for the possessive of “it.”)

    The misuse of its was in the quote. I don’t correct verbatim e-mails for usage. If you’ll look a little higher, you’ll note that he refers to improper capitalization as “mis-punctuation.”

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