iPhone 3GS Ad: Video, without Jailbreaking
2:49 pm, June 11th, 2009, Nicole Martinelli
Apple hired Academy Award-nominated director David Fincher (Seven, Fight Club and The Curious Case of Benjamin Button) to show off the latest iPhone in its TV ad debut.
Titled “break in,” (a nod to how most folks got iPhone video capability before the 3S?) the 30-second spot highlights the video angle and hints at other “amazing new features.”
Via Slashfilm
Posted by Nicole Martinelli in Advertising, Apple, iPhone 3G | Comment on this article












The music for the ad was composed by David Holmes, the person who scored the Oceans 11, 12 & 13 films amongst others.
Berlin23, on June 11th, 2009 at 7:49 pm
Fincher has been nominated for an Oscar but never won one.
Chromey, on June 11th, 2009 at 10:46 pm
sorry to say but i think the ad is very average
vlad, on June 12th, 2009 at 5:54 am
Chromey — you’re right. I updated the story. Irritatingly enough, I’d checked his standing at the Academy Awards database to be sure but didn’t read the fine print — an asterisk notes the win, other wise it’s a nomination. Sigh.
Vlad — have to agree. It didn’t really blow my hair back either.
Nicole Martinelli, on June 12th, 2009 at 8:51 am
Rather than;
“iPhone 3GS Ad: Video, without Jailbreaking”
The title should read;
“iPhone 3GS Web Posting – Misleading, without effort”
The articles is not at all as indicated in the title. Why do that?
Nickoz, on June 13th, 2009 at 10:10 pm
Is this the fucking design element FOR EVERY FUCKING VIDEO MAKE SINCE 1989 ?!?
Pale, emaciate ….
ShapeLess tightfitting clothes ….
Wimpy posture
Fucking disgusting.
CaryMG, on June 15th, 2009 at 2:13 pm