iPhone 3G Experiences ‘Uptick’ In Production
9:04 am, March 2nd, 2009, Ed Sutherland
Amid talk of a record drop in PC sales, a new report suggests Apple’s iPhone 3G is undergoing a “recent uptick” in production due to increased consumer demand.
The report by the Wedge Partners research firm points to a trio of factors increasing production of the iPhone 3G: Apps Store advertising, wider promotions by carriers and a drive to offer multi-tiered pricing of data plans.
In the case of advertising, Apple has begun a new campaign pushing its App Store, generating increased demand for the iPhone 3G and the iPod touch.
A number of carriers – most recently Softbank in Japan – have begun giving away the 8GB model in order to sign up new customers. Along with Softbank, Britain’s O2 and Spain’s Telefonica are involved in such promotions.
A third facctor, according to the research firm, is growing talk Apple and its carrier partners, are considering offering a multi-tiered pricing schedule for the iPhone 3G.
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