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Top 5 Things To Check Out at Macworld 2010

Macworld 2010 opens today. It is the 25th annual gathering of Mac users. That’s right, 25 years!
But thanks to the absence of Apple this year, this “Mecca for Mac Heads” may be the last. So check it out while you can.

The show runs for 5 days. The Expo showfloor opens on Thursday at noon.
For the [...]

Opinion: MacBook, or iMac + iPad?

20100208-imacipad.jpg

The announcement of the iPad has done a lot of things: it’s stoked up excitement in the Mac using community, it’s got a bunch of developers feverishly coding exciting new stuff, and it’s got retailers and cell phone companies the world over drooling over the money they can make from it.
And it’s also somewhat upset [...]

In Depth: 30 Days with the Nexus One

It’s been a month since my review of Google’s “SuperPhone”, the Nexus One. Since that time, we’ve surfed, updated facebook, navigated, called, played endless hands of cribbage and even tried to freeze it to death on a trip to Dayton Ohio. Follow me after the jump to find out does the “SuperPhone” stand the [...]

Apple second only to Microsoft in cash and investments… and that’s about to change

Silicon Insider posted this interesting graph putting into perspective exactly how large Apple is, compared with the other big three tech companies out there. And it’s all about cash.
Essentially, Apple is the second most cash rich company out there, with a little under $39.8 billion in cash and short and long term securities to call [...]

Intel Previews Capable Low-Power Chips – Can You Say Sub-Notebook?

Once Apple began to work with Intel, it got a lot easier to begin predicting the future development of Mac hardware. When IBM and Motorola provided the horsepower (or lack thereof, as the case may be) for the Mac platform, it was anybody’s guess when Apple might ship new machines — or what would cause the shipping delay this time. Intel, however, is an open book. They show off their processor roadmap up to a year in advance.

RIght now, everyone is waiting for Apple to unveil new portable Macs using the Penryn chip, the world’s first consumer 45nm CPU. They should drop at MacWorld. But Intel’s way out in front. According to BusinessWeek’s Reena Jana, the future will be ultra-efficient chips powering greener laptops with longer battery life. She writes about her exclusive preview on the Next blog.

Yet Intel seems to really be walking the walk on these two matters. Chip-wise, the company will be rolling out a platform code-named “Menlow,” in Q2 or Q3 of 2008. It’s the first-generation of low-power platforms, which promises to run on 10 times less CPU power and is 5 times smaller than previous chips.

Sounds like the ideal way to make a tiny MacBook with extremely efficient battery life that won’t burn your knees. I’m just waiting for the first Mac portable that can operate for 9 hours without a charge.

About the author

Petemortensen

Pete Mortensen is the communications lead for growth strategy firm Jump Associates and the co-author of Wired to Care: How Companies Prosper When They Create Widespread Empathy, a book and blog that are significantly more interesting than you might initially think. Pete's particular Apple avocations are both around design--interface and industrial. Follow him on Twitter!

Email the author | Read more posts by Pete Mortensen.

One comment

    yeah, yeah. Subnotebook this, subnotebook that. If there was an actual subnotebook market, somebody would already be selling it. Even Apple dropped the 12″ PowerBook.

    What I want to know is, what is “10 times less CPU power?” If my CPU runs at ( I haven’t any notion) say 40 watts, that means this new chip will run at -360 watts? (40-[40*10] = 40-[400] = -360). That’s cool! A laptop that generates more power than it uses!

    Is this what happens when you combine Moore’s Law and with Compound Interest?

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