Apple’s on a roll today with new options for developers. In the same day that they brought educational bulk discounts to the App Store, Apple has changed the way iAd works by allowing devs to sell their apps directly from within an iAd.
In other words, instead of tapping an iAd for an app and going to the App Store, you will now get a pop-up asking you to confirm your purchase. Click “OK” then enter your iTunes password and the app will be automatically sucked down.
According to 9to5Mac, this move might be prompted by low iAd fill rates. Either way, it’s a welcome change not to be filtered through the App Store as an extraneous step to sucking down that new app.
