Huge iPhone Bill Ships “In. A. BOX!”

It’s a minor triumph of Apple’s that all AT&T plans for the iPhone include unlimited data services. After all, Blackberries and Treos alike have spendy access plans that dramatically increase their cost of use.

But as Justine Ezarik (a designer based in Pittsburgh known as iJustine who is also a “lifecaster” on Justin.tv) learned recently, AT&T still has a very old-world view of billing for data services. The company broke out as a line item every data transfer her iPhone made, including 30,000 texts, most of which come up as a huge series of $0.00 transactions. The total heft to the package? 300 pages. And it shipped in a box, which can’t have been cheap, even leaving aside the environmental impact of a few hundred thousand folks getting extra-big bills printed on paper.

In response, Justine has put up a marvelous iPhone ad parody that you can view above via YouTube. The message is clear: Get eBilling, and someone talk to AT&T about the way they manage billing for data!

Via Apple 2.0

If you enjoyed this article:
Subscribe via RSS or email, or follow us on Facebook and Twitter

About the author

Petemortensen

Pete Mortensen is a design strategist for consulting firm Jump Associates and the co-author of Wired to Care: How Companies Prosper When They Create Widespread Empathy, a book and blog that are significantly more interesting than you might initially think. Pete's particular Apple avocations are both around design--interface and industrial. Follow him on Twitter!

Email the author | Read more posts by Pete Mortensen.

4 comments

    Thats awful–but she’s kinda cute isn’t she!

    Y’know, if the iPhone does become the biggest thing ever and Apple does sell millions of them, it’ll be in spite of AT&T. Between this and the speed of the data services and AT&T’s issue with validating new users on the first day it went on sale, it’s like they’re looking for a way to screw this up.

    Of course, they do have a history of this sort of thing …

    M
    ~