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Apple Devotes Entire Home Page To Jerome York Obituary

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If ever you needed a sign that Apple was a different kind of technology company, this is it.
What other computer manufacturer would remove its top-selling, hype-inducing, industry-altering new product from the prime spot on its website home page, and replace it with an obituary to an investor?
This is one of those “Here’s to the [...]

Coming Soon: Steve Jobs, the Sitcom

Fake Steve creator Dan Lyons just signed a deal to bring Steve Jobs to another small screen near you.
The half-hour series called “iCon” is billed by the presser as “a savage satire centering on a fictional Silicon Valley CEO whose ego is a study in power and greed.”
Making sure the barbs prick will be the [...]

What’s Next For the iPad? A Tabletop iPad, According to Xerox PARC Circa 1991

Way back in 1991, just as Apple was transitioning from 68k to PowerPC chips, the braniacs at Xerox PARC were predicting it’s entire iPod, iPhone and iPad strategy. And next up for the iPad is a blackboard-sized device.
Nearly 20 years ago, just as personal desktop computers were taking off, researchers at Xerox started thinking about [...]

iPhone App Arms Users With Silent Panic Button

A new app called Silent Bodyguard features a panic button that sends an SOS distress signal with GPS coordinates to potential rescuers without alerting onlookers.
While the $3.99 app, available on iTunes, isn’t the first ICE (in case of emergency) app, this one is backed by Dr. Clint Van Zandt, former FBI chief hostage negotiator and criminal [...]

Hilarity: ‘iRate’ Columnist Doesn’t Own iPhone

Most of the furor over the big iPhone price cut is over-blown. I’m still frankly amazed that Apple has offered $100 store credit to every iPhone owner who isn’t benefiting from the $200 price drop. It’s unprecedented and creates a dangerous expectation that the same will happen the next time Apple cuts a product’s price.

But at least the people who have complained most loudly about Apple’s decision to me OWN iPhones. I can’t say the same for Eugene Robinson of the Washington Post, who claims he would be “iRate” about the price cut. If only he owned one.

This time, though, he has failed to live up to one clause in his implied contract with iPhone buyers. The sky-high price was supposed to guarantee a decent period of exclusivity. For a time, if you bought an iPhone, you were supposed to be the envy of your friends. The ability to show off all the neat things it could do was your compensation for the fact that the iPhone didn’t really change your life.

Hmm. Yes. Other than that, it’s a pretty standard “What’s wrong with the world today?”-type column (Did you know that technology doesn’t actually solve all of life’s problems? Or that people are getting stabbed with knives and forks? And calling each other names like dork?). But he had to change direction at some point — it’s hard to lead the charge of a cause when you’re not actually part of it.

Via Daring Fireball.

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About the author

Petemortensen

Pete Mortensen is a design strategist for consulting firm Jump Associates and the co-author of Wired to Care: How Companies Prosper When They Create Widespread Empathy, a book and blog that are significantly more interesting than you might initially think. Pete's particular Apple avocations are both around design--interface and industrial. Follow him on Twitter!

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2 comments

    “It’s unprecedented and creates a dangerous expectation that the same will happen the next time Apple cuts a product’s price.”

    Agreed. Jobs has set a dangerous precedent. It would seem that Apple may now not have as much flexibility in it’s pricing due to the possibility of hoards of babies crying for store credit every time.

    oops,I mean “its”

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