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Journalists Cover Microsoft, Using Macs

It’s not an easy time for Microsoft — with Steve Ballmer having to field questions about being “buffoons” and an “evil empire”  at the shareholder’s meeting (.doc) — so when they get together “the world’s most influential technology pundits and online writers” (nb: we weren’t invited) for Mobius to discuss super-secret mobile tech you’d think [...]

Guide To Black Friday Apple Bargains: Cheap MacBooks, iPods and Accessories Galore

Here’s a guide for finding the best bargains on Apple-related gear during the infamous Black Friday sales on November 27. We’ve compiled a comprehensive list of gear from leaked photos of sales flyers and descriptions of sales.
The bargains include a 2.26 GHz MacBook + $150 gift card at Best Buy for $999.99 ; a 32GB [...]

Review: Voices Is Today’s Best Thing Ever, Grab It Now While It’s Cheap

New on the App Store is Voices from the clever folk at Tap Tap Tap. You can guess what it does.

Open it up, pick a silly voice. Helium is pretty silly. A microphone appears and the app even clears your throat for you (try it, you’ll see what I mean). Now speak your brains, and [...]

Review: Sony Walkman S540 Series Video MP3 Player

Press releases, you will hardly be surprised to hear, are rarely very interesting. But one arrived in my inbox a couple of weeks ago that made me double-take.
“Sony’s S Series Walkman,” it chattered, “is a serious challenger to the iPod Nano.” Gosh, really? Perhaps the Cult had better have a look at one, then, despite [...]

Hilarity: ‘iRate’ Columnist Doesn’t Own iPhone

Most of the furor over the big iPhone price cut is over-blown. I’m still frankly amazed that Apple has offered $100 store credit to every iPhone owner who isn’t benefiting from the $200 price drop. It’s unprecedented and creates a dangerous expectation that the same will happen the next time Apple cuts a product’s price.

But at least the people who have complained most loudly about Apple’s decision to me OWN iPhones. I can’t say the same for Eugene Robinson of the Washington Post, who claims he would be “iRate” about the price cut. If only he owned one.

This time, though, he has failed to live up to one clause in his implied contract with iPhone buyers. The sky-high price was supposed to guarantee a decent period of exclusivity. For a time, if you bought an iPhone, you were supposed to be the envy of your friends. The ability to show off all the neat things it could do was your compensation for the fact that the iPhone didn’t really change your life.

Hmm. Yes. Other than that, it’s a pretty standard “What’s wrong with the world today?”-type column (Did you know that technology doesn’t actually solve all of life’s problems? Or that people are getting stabbed with knives and forks? And calling each other names like dork?). But he had to change direction at some point — it’s hard to lead the charge of a cause when you’re not actually part of it.

Via Daring Fireball.

About the author

Petemortensen

Pete Mortensen is the communications lead for growth strategy firm Jump Associates and the co-author of Wired to Care: How Companies Prosper When They Create Widespread Empathy, a book and blog that are significantly more interesting than you might initially think. Pete's particular Apple avocations are both around design--interface and industrial. Follow him on Twitter!

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2 comments

    “It’s unprecedented and creates a dangerous expectation that the same will happen the next time Apple cuts a product’s price.”

    Agreed. Jobs has set a dangerous precedent. It would seem that Apple may now not have as much flexibility in it’s pricing due to the possibility of hoards of babies crying for store credit every time.

    oops,I mean “its”

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