Greenpeace Praises Apple For Environmental Report, But Still Gives It Middling Marks
10:34 am, October 1st, 2009, Leander Kahney
Greenpeace has given Apple a “pat on the back” for last week’s publication of a detailed breakdown of its greenhouse gas emissions.
The environmental group also credits Apple for being ahead of the industry in removing toxins from its products. While Apple eliminated poisonous chemicals from its entire product line about a year ago, other companies are lagging.
Despite the praise, Apple got a middling score in the latest edition of Greenpeace’s quarterly Guide to Greener Electronics, which ranks tech companies according to their green initiatives, such as cutting emmissions and removing harmful materials.
Apple sits in the middle of the pack of 18 tech companies, well behind the leader, Nokia, but Greenpeace acknowledges the guide went to press before Apple published its environmental report.
“We went to press before Apple’s updated environmental information was published last week but the welcome news of their transparency about greenhouse gas emissions and other environmental disclosures will be factored in to the next edition. Apple can justly pat itself on the back for listening to their customers who asked for greener gadgets. And all you Apple users should pat yourselves on the back for asking.”
The group also praised Hewlett-Packard for attempts to eliminate toxins and releasing a computer that is virtually free of PVC (Polyvinyl Chloride, or vinyl plastic) and brominated flame retardants (BFRs). Earlier this year, Greenpeace launched a HP=”Hazardous Products” campaign against the company, pressuring it to match Apple.
“HP has made the first step in catching up with Apple, which eliminated these materials from its entire product line almost a year ago, and now puts pressure squarely on HP’s competitors to put more products on the market that are cleaner and safer,” the group says.
Greenpeace saved its greatest praise for consumers who pressure companies to be greener. “The big points go to activist consumers for proving once again that public pressure creates positive change.”
Greenpeace’s August 2006 Guide to Greener Electronics is here.
Posted by Leander Kahney in Apple, News | Comment on this article
Greenpeace has grown accustomed to donation funding.
They’ll continue to complain at Apple in order to ride their PR wave to bring in more funding.
MacRat, on October 1st, 2009 at 2:41 pm