Greatest Mac Moment #21: iTunes
7:34 pm, September 7th, 2008, Leigh McMullen
This week’s entry in the ‘Greatest Mac Moment’ series caused a bit of debate in our sacred halls. The contrarians questioned how a piece of software that wasn’t even originally written by Apple could possibly be one of the top 25 of Mac moments ever. Browse the opinions of our staff, and let us know your own!
Pete Mortensen: In many ways, iTunes is the most significant software program ever created by Apple. Without iTunes, there could be no iPod, and without iTunes for Windows, there could be no iPod and iPhone for Windows, which would mean far lower revenues for Apple these days. It showed people that Apple could do more than just make computers, and it opened the company’s first significant new market in years. Without iTunes, there is no third-wave Apple.
On the other hand, iTunes is only really important in retrospect. QuickTime for Windows already existed as a beachhead into the Dark Side for Apple, and MP3 software was widely available and adopted on Macs prior to the release of iTunes (ask any lovers of Audion what they think of iTunes 1 and 2 if you don’t believe me). While it’s clear that Apple had the iPod in mind as it rolled out iTunes, the digital hub strategy was more a hypothesis than a market reality in those days. Though many people credit iTunes for turning iPod into the cultural sensation that it became, I think it’s actually the converse. The iPod drove demand for iTunes. Thanks to the iPod, iTunes matured into the world’s leading jukebox program and helped drive Apple’s last seven years of growth. But for a first-generation program, it was kind of sad.
Leigh McMullen: I don’t disagree that iTunes is important enough to be one of the ‘Greatest Mac Moments’, I just disagree with its position on the list. If anything it needs to be MUCH MUCH Higher. iTunes ought to be in the top 5, and here’s why: it’s a little celebrated fact that iTunes is the most popular piece of software for Microsoft Windows. It is very likely that there are more legitimately licensed copies of iTunes out there than Windows Vista!
With its popularity, iTunes is the official ambassador of the “Mac Experience” to forlorn Windows users everywhere. It is in this capacity, that iTunes is second only to the switch to Intel processors in driving people to switch to Macintosh. Anything that is responsible for that degree of proliferation of our beloved platform has got to be more important that #21 on our list!
Craig Grannell: I think Pete and Leigh have both missed one of the most important aspects of iTunes, in that—for better or worse—it’s driven UI considerations elsewhere on Macs: Finder is, to all extents, iTunes for documents, iPhoto is iTunes for photos, and so on. Therefore, iTunes is pretty much welded to the modern Mac experience and subsequently deserves to be on the list. On the surface, iTunes is just a media manager, but it clearly has plans for world domination; so don’t be caught unawares by SoundJam’s kid, because before you know it, the thing will have taken over the world.
Posted by Leigh McMullen in 25 Years of Mac | Comment on this article
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Haven’t you guys missed something? Something to do with it completely changing the face of music distribution & becoming the largest music retailer in the US? I thought that was kind of important, you might have mentioned it.
boyfinley, on September 8th, 2008 at 2:38 am