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Journalists Cover Microsoft, Using Macs

It’s not an easy time for Microsoft — with Steve Ballmer having to field questions about being “buffoons” and an “evil empire”  at the shareholder’s meeting (.doc) — so when they get together “the world’s most influential technology pundits and online writers” (nb: we weren’t invited) for Mobius to discuss super-secret mobile tech you’d think [...]

Guide To Black Friday Apple Bargains: Cheap MacBooks, iPods and Accessories Galore

Here’s a guide for finding the best bargains on Apple-related gear during the infamous Black Friday sales on November 27. We’ve compiled a comprehensive list of gear from leaked photos of sales flyers and descriptions of sales.
The bargains include a 2.26 GHz MacBook + $150 gift card at Best Buy for $999.99 ; a 32GB [...]

Review: Voices Is Today’s Best Thing Ever, Grab It Now While It’s Cheap

New on the App Store is Voices from the clever folk at Tap Tap Tap. You can guess what it does.

Open it up, pick a silly voice. Helium is pretty silly. A microphone appears and the app even clears your throat for you (try it, you’ll see what I mean). Now speak your brains, and [...]

Review: Sony Walkman S540 Series Video MP3 Player

Press releases, you will hardly be surprised to hear, are rarely very interesting. But one arrived in my inbox a couple of weeks ago that made me double-take.
“Sony’s S Series Walkman,” it chattered, “is a serious challenger to the iPod Nano.” Gosh, really? Perhaps the Cult had better have a look at one, then, despite [...]

Gift Certificates Help Developers Get Reviews, Feedback

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Some iPhone application developers have taken to using Apple’s iTunes gift certificates as an effective, if cumbersome, means of getting copies of their apps in to the hands of reviewers and other key feedback agents. While Apple allows limited ad hoc distribution of apps outside the AppStore, that even more arcane method of getting apps into the ecosytem is better suited for beta testing than it is for getting feedback on a release-stage product.

John Cassanata, director of MacHeist and co-developer of a suite of new apps for the iPhone says, “I’ve heard rumors of being able to do it using coupons in the future,” but has thus far relied on sending out iTunes gift certificates to get the word out about his products. “It’s a pain to do since I have to do them one at a time,” he adds, “[but] it’s still less than the cost of putting out a press release through a national news wire. And it’s more personal so the response rate has been good so far.”

About the author

Lonnie Lazar

Lonnie Lazar is a writer, musician, web designer attorney. He writes about Apple for Cult of Mac and Mac|Life, and about VoIP and telecommunications for Voxilla. Follow Lonnie on Twitter @LonnieLazar, join the Cult of Mac on Facebook, and find Lonnie's photos on Flickr.

Email the author | Read more posts by Lonnie Lazar.

One comment

    Once again, Canadians and Canadian pundits are out of luck. Apps are credit card only, No gift cards. Thanks Apple

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