Top stories

What’s Next For the iPad? A Tabletop iPad, According to Xerox PARC Circa 1991

Way back in 1991, just as Apple was transitioning from 68k to PowerPC chips, the braniacs at Xerox PARC were predicting it’s entire iPod, iPhone and iPad strategy. And next up for the iPad is a blackboard-sized device.
Nearly 20 years ago, just as personal desktop computers were taking off, researchers at Xerox started thinking about [...]

iPhone App Arms Users With Silent Panic Button

A new app called Silent Bodyguard features a panic button that sends an SOS distress signal with GPS coordinates to potential rescuers without alerting onlookers.
While the $3.99 app, available on iTunes, isn’t the first ICE (in case of emergency) app, this one is backed by Dr. Clint Van Zandt, former FBI chief hostage negotiator and criminal [...]

Early Apple Employees Auction Killer Collectibles

If there’s a good thing about the recession, it seems to be bringing some fine Apple memorabilia out of storerooms and closets.
Cliff and Dick Huston — ex-Apple engineers, for the record employees 27 and 25 — have decided to part with a treasure trove of Cupertino collectibles by auctioning them on eBay.

What’s on the block:

Apple [...]

Video: There’s Sexy Technology, Then There’s This…

20100312-brewbeau.jpg

You’re all going crazy with your iPad ordering. Meanwhile, over on Vimeo, BrewBeau has some craziness of his own going on.
BrewBeau writes: “I’m a recent PC convert who waited patiently while Apple worked out the kinks with their latest iMac release of the 27″ Intel powered 2.8GHz quad core i7 iMac. It’s a thing of [...]

“Get A Mac” Campaign Named One of Best Marketing Jobs Ever

U.S. News & World Report named the “Get A Mac” campaign one of the best marketing jobs in recent times, putting it up there 13 killer campaigns including “What happens in Vegas Stays in Vegas” and “Will it Blend?”

Here’s why:

Apple’s “Get a Mac” campaign, which launched in 2006, puts the hip, easygoing Mac against the hapless, problem-prone PC. “The message of these ads is clear,” says communications professor Stephen Marshall, author of Television Advertising That Works.

“Every one of them says, ‘Don’t be this guy.’ You don’t want to be the PC.” The TV ads also appeared online, and the company released a series of web-only ads to capitalize on consumer interest in the characters. People got the message–Mac’s market share grew by 42 percent.

Lesson: Create engaging characters in your online video to help grow an audience that’s receptive to your brand.

Interesting to see some praise outside the community, since the campaign has won several awards but hasn’t always been loved by ad critics.

Via US News

If you enjoyed this article:
Subscribe via RSS or email, or follow us on Facebook and Twitter

About the author

nicole_martinelli

Nicole Martinelli was born in San Francisco and has lived in Milan and Florence, Italy. Cultish tendencies and love for DIY increased while living on the Old Continent, where tech came late and cost more in Big Mac index terms. She's written for Wired.com, The New York Times and Newsweek. Since 1999, she's been tapping away at zoomata. You can also find her on Facebook, Linked in and Twitter.

Email the author | Read more posts by Nicole Martinelli.

Comments are closed.

Buy Inside Steve's Brain Buy from Amazon.com Buy from Barnes & Noble