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Gallery: Take a Tour of New Investing App From OS X’s Designer

Cordell_Ratzlaff

Cordell Ratzlaff is the man who designed OS X’s interface for Steve Jobs.

Back in 1997, just after Jobs had returned to the ailing company, he saw some mockups for a new operating system interface Ratzlaff and his designers had cooked up.

Jobs was so impressed, he said it was the “first sign of double-digit intelligence” he’d seen since returning to Apple – Jobs’s idea of a complement.

At the time, computer interfaces were dark and gloomy. They were boxy, with hard corners, square windows and gloomy, grey colors. Apple was working on the first iMac, the world’s first fruity-colored computer that had a unique teardrop shape and lots of rounded corners.

Taking the iMac as their cue, Ratzlaff and his designers cooked up an interface to complement it. The result was “Aqua,” an interface inspired by water, as its name suggests, which was bright and blue, with plenty of droplets, translucent menus and reflection effects.

“We made the buttons on the screen look so good you’ll want to lick them,” said Jobs when introducing it at Macworld.

Now Ratzlaff has designed the interface for a new web-based investing tool called Kapitall.

Launching later this summer, Kapitall attempts to make investing simple and fun by blending elements of gaming with traditional investing – plus a Mac-like, drag-and-drop interface.

“Cordell has taken a complex and tedious subject – investing — and applied the sleek and easy Mac user interface to make it exciting and interesting,” said Kapitall spokeswoman Victoria Alexander.

The heart of the app — currently in private beat, but you can sign up — is an interactive workspace called “The Playground,” which is populated with the companies you are watching or investing in.

After seeing a demo, CNet’s Josh Lowensohn said: “It seems like a total data overload at first, but Ratzlaff managed to create and organize portfolios as if he were moving around picture files on a desktop PC. It actually looked kind of fun.”

Click through the screenshots to see how it works.

Populate the Playground

And Share Ideas (Send)

The Playground is an interactive, customizable workspace that investors can use to organize their investments. The drag and drop functionality makes it easy to access and compare sets of data.

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About the author

Leander Kahney

Leander Kahney is the editor of Cult of Mac, and author of three books about technology culture: Inside Steve’s Brain, the New York Times bestseller about Steve Jobs; Cult of Mac; and Cult of iPod. Leander has written for Wired, MacWeek, Scientific American, and The Guardian in London. Follow Leander on Twitter @lkahney and Facebook.

Email the author | Read more posts by Leander Kahney.

One comment

    Do you even do your homework? Ratzlaff didn’t design OS X! He was just a people manager. OS X was designed Bas Ording, Imran Chaudhri and Don Lindsey. Since then both Ording and Chaudhri have gone on to design the iPhone and more for Apple. Lindsey left after the first version and has gone on to Microsoft. Ratzlaff just took the credit for all their work to ensure a job after Apple. Check the patents!! Think hard how someone who says he designed OS X could have designed something awful as “Kapitall”

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