DVDJon Mocks Apple On Its Own Turf
12:03 am, June 8th, 2009, Pete Mortensen
DVDJon's Mischievous Ad via TechCrunch
Jon Lech Johansen, the world-famous reverse engineer who earned the nickname DVDJon for cracking the CSS DVD-copy protection scheme years ago, again made headlines awhile back for his software program DoubleTwist, which removes old school iTunes Store DRM. That was a bigger deal in the years before every song on iTunes went DRM-free, but many users (myself included) have never paid the 30 cents a song needed to upgrade their older libraries — so DoubleTwist still has a purpose, if you for some reason want non-Apple hardware.
Anyway, all of that is a long pre-amble to highlight the above hilarious picture, which is DVDJon’s physical display ad for DoubleTwist, which was posted on the south-facing wall of the flagship San Francisco Apple Store. As it turns out, the ad wall is actually owned by the Bay Area Rapid Transit system and the ad doesn’t misuse any Apple trademarks, so it’s perfectly legal — even if it appears to show Apple endorsing a product that helps people to stop using iPods and iPhones.
The ad was taken down over the weekend, but DVDJon says it will return soon. Genius.
Via TechCrunch
Posted by Pete Mortensen in Advertising, Top stories, iTunes | Comment on this article
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