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Bottom-Feeding Jeweler Unveils Despicable Diamond iPad for $20,000

We all know the wait for the iPad, at least in the U.S., will be over on April 3, right? Wrong. True connoisseurs know they need to wait until June 1, when Mervis Diamond Importers will unleash the hideous and despicable Diamond iPad on the world. It’s a bejeweled and bedazzled monstrosity boasting 11.43 carats [...]

iPhone App Magnets To Appify Your Fridge

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If – like me – your fridge is black, then these shiny iPhone app fridge magnets from Jailbreak Collective will look very smart indeed displayed on the door.
Just 13 bucks gets you a set of these icon almost-replicas. I say almost because if you look carefully, you’ll see they’re not identical to the Apple originals. [...]

Which iPad To Buy? Get the 32GB iPad With Wi-Fi + 3G. Here’s Why.

If you’re in the market for an iPad — and you know you are, because it’s killer — you’re probably wondering which model to buy.
Naturally, you’re looking at the cheapest $499 iPad, which has Wi-Fi only, but you’re thinking you might also want 3G. After all, you can pay-as-you-go for data, and who knows when you [...]

Is Apple Selling 20K iPads an Hour?

Did you buy an iPad when Apple began pre-sales this morning? If so, you weren’t alone. Indeed, Apple may have sold 20,000 iPads per hour, leading one commentator to suggest the Cupertino, Calif. company was earning $10 million per hour on its new tablet device.
The estimate comes from Andrew Erlichson, CEO of Phanfare, a photo [...]

Dell’s Self-Hating Commercial Reveals Serious Apple Envy


Though it’s actually a slightly older commercial, I was struck during the Super Bowl pre-game today by Dell’s ad for the XPS-One, the Austin PC-maker’s all-in-one iMac competitor. The commercial is nothing but 30 seconds of vanilla PC box destruction. Exploding. Getting hit with wrecking balls. And then the (semi) attractive XPS One pops out. The tagline: “Dell – now available in beautiful.” I was so shocked that I rewound it and watched it again. Does Dell hate itself this much?

While Dell, HP, and Gateway’s increasing focus on industrial design (only 15 years after Apple and IBM) has made some serious progress toward getting ugly beige boxes off of the desks of America, it’s disturbing to me how much Dell’s approach to design is an attack on itself. Those weren’t just generic PCs – they represented the former soul of the Dell corporation. And while the former Dell corporation made bland, bottom-feeding PCs, at least the company’s point of view on what a computer should be. Now, its designs evoke where Apple and Sony were about four years ago. Is it not possible to make more attractive computers without trashing yourself?

In this regard, Apple will never be in trouble. With Steve Jobs in charge, the company’s identity is rock solid, as its perspective on what technology should be. Every Apple shareholder is thankful for that.

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About the author

Petemortensen

Pete Mortensen is a design strategist for consulting firm Jump Associates and the co-author of Wired to Care: How Companies Prosper When They Create Widespread Empathy, a book and blog that are significantly more interesting than you might initially think. Pete's particular Apple avocations are both around design--interface and industrial. Follow him on Twitter!

Email the author | Read more posts by Pete Mortensen.

2 comments

    Que serå serå.

    I think it’s actually a pretty good ad. There’s something beautiful about destruction. Plus, considering Dell’s history of computer offerings, isn’t the metaphorical/symbolic destruction of their past exactly what they needed to do?

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