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iPad Pre-Orders Start 5.30AM PST on Friday, Says Apple PR [Updated]

Update 2: Apple is sending out emails confirming the 5.30 AM PST/8.30 AM EST time, according to TidBits and others. Emails were sent to customers who signed up for pre-order info (I signed up but didn’t get the message for some reason).
Update: Reader Bob Penn says the staff at his local Apple store insists that [...]

Screaming Fast New MacBook Pros and Mac Pro Desktops Next Week? [UPDATE: Maybe No MacBooks]

UPDATE: Seth at 9to5Mac is now backtracking. While he says he’s received multiple tips that Mac Pros will be updated, he thinks the MacBook Pros tip might have been fake. “Shame on us,” he says.
Our friend Seth Weintraub at 9to5Mac thinks MacBooks and Mac Pros will be updated within a week. Seth received a tip [...]

Steve Jobs #136 on Forbes World Billionaire List

Steve Jobs may be one of the most admired CEOs in the tech industry even if he’s not the richest.
Jobs ranked 136 — down from up 43 spots since last year — in the annual Forbes list of billionaires, far behind Bill Gates (no. 2), Larry Ellison (6), Google founder Sergey Brin (24), Steve [...]

How To Be First In Line To Pre-Order The iPad

With just a few weeks to go before the iPad hits stores, here’s the best way to ensure you’re at the head of the line to get one (or three).
If history is any indication, the iPad will be in short supply when it goes on sale April 3. Plus there are rumors of production delays [...]

Credit Suisse Cuts Apple Target Price To $120 From $135

Citing a “more conservative outlook for the PC industry,” Credit Suisse Thursday cut the target price for Apple shares to $120 from $135. Analyst Bill Shope also trimmed Apple’s 2009 revenue projection

Cishore/Flickr

Photo: Cishore/Flickr

to $33.36 billion from $34.85 billion.

In a note to investors, the analyst reversed his projection of PC shipments for next year. Shope believes shipments will fall 4.7 percent rather than increase 4.9 percent.

Overall, PC industry revenue is expected to fall 16.6 percent in 2009, according to the Credit Suisse note.

Shope said his estimate is in line with an outlook for a “severe recession” in the PC market with a 13.7 percent drop in desktop computers compared to a 4.2 percent previously projected.

The PC declines will also hit notebook sales with 20 million low-cost netbooks sold eating into 2 percent of traditional notebook sales.

Wednesday RBC analyst Mike Abramsky told clients “recessionary headwinds” would hurt Apple revenue in 2010, trimming his expectations to $46 million from $46.6 billion.

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About the author

Ed Sutherland

Ed Sutherland is a veteran technology journalist who first heard of Apple when they grew on trees, Yahoo was run out of a Stanford dorm and Google was an unknown upstart. Since then, Sutherland has covered the whole technology landscape, concentrating on tracking the trends and figuring out the finances of large (and small) technology companies.

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