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Journalists Cover Microsoft, Using Macs

It’s not an easy time for Microsoft — with Steve Ballmer having to field questions about being “buffoons” and an “evil empire”  at the shareholder’s meeting (.doc) — so when they get together “the world’s most influential technology pundits and online writers” (nb: we weren’t invited) for Mobius to discuss super-secret mobile tech you’d think [...]

Guide To Black Friday Apple Bargains: Cheap MacBooks, iPods and Accessories Galore

Here’s a guide for finding the best bargains on Apple-related gear during the infamous Black Friday sales on November 27. We’ve compiled a comprehensive list of gear from leaked photos of sales flyers and descriptions of sales.
The bargains include a 2.26 GHz MacBook + $150 gift card at Best Buy for $999.99 ; a 32GB [...]

Review: Voices Is Today’s Best Thing Ever, Grab It Now While It’s Cheap

New on the App Store is Voices from the clever folk at Tap Tap Tap. You can guess what it does.

Open it up, pick a silly voice. Helium is pretty silly. A microphone appears and the app even clears your throat for you (try it, you’ll see what I mean). Now speak your brains, and [...]

Review: Sony Walkman S540 Series Video MP3 Player

Press releases, you will hardly be surprised to hear, are rarely very interesting. But one arrived in my inbox a couple of weeks ago that made me double-take.
“Sony’s S Series Walkman,” it chattered, “is a serious challenger to the iPod Nano.” Gosh, really? Perhaps the Cult had better have a look at one, then, despite [...]

Clickfree Transformer Turns iPod or iPhone Into Data Storage Device

Transformer-for-iPod-200x250 Have you maxed-out your iPod or iPhone storage? We all likely have a good chunk of the 16GB or 80GB storage still free. Why not put that empty room to use by turning it into backup space? That’s the idea behind Storage Appliance Corporation’s Clickfree Transformer for iPhone and iPod, a device that copies data from your computer’s hard drive to your MP3 player or phone.

“My 80GB iPod has 40GB of music and photos – it still has over 40GB of unused storage. Now I can maximize the extra storage by backing up my work and home computers. These Transformers are an inexpensive way to effortlessly backup your computers using devices you already own,” said Storage Appliance Corporation CEO, Bryan McLeod in a statement.

The $49.99 device won’t overwrite your existing iPod or iPhone data and requires no software – just plug and go. The unit is also touted as a way to transfer data to new iPods, eliminating the “orphan” fate of older Apple MP3 players.

[Via ClickFree Automatic Backup]

About the author

Ed Sutherland

Ed Sutherland is a veteran technology journalist who first heard of Apple when they grew on trees, Yahoo was run out of a Stanford dorm and Google was an unknown upstart. Since then, Sutherland has covered the whole technology landscape, concentrating on tracking the trends and figuring out the finances of large (and small) technology companies.

Email the author | Read more posts by Ed Sutherland.

3 comments

    When I plug my 60gb iPod video into my desktop or laptop, it shows up on my screen as a storage device. And I can move files from my computer to my iPod and back, and use it like, you know, a storage device. Without paying an extra $50 for the privilege.

    Sounds like this company is following the Listerine Method of problem solving – invent a problem that you never had before (chronic halitosis) and the cure.

    Seriously, what does this device do that clicking on “Enable Disk Use” in iTunes doesn’t? I’m actually curious.
    And “inexpensive” sounds pretty exagerated with thumb drives so cheap nowadays.

    This might be interesting for iPhone users, who can’t use the phone as storage device.

    But David is right, I’d rather buy a large thumb drive for $50.

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