Rally Up, a new location-based iPhone and iPad app from the innovative Santa Cruz, CA team behind 12seconds apps, made its debut in the iTunes App Store Wednesday, hoping to capture the attention of a growing fanbase for apps that leverage mobile communication technology to let people connect with one another.
For the past year the social networking game has been dominated by two players: New York-based Foursquare and Gowalla, out of Austin, TX. With loyal adherents numbering in the hundreds of thousands each, both companies have raised millions in investment funding and explored media partnerships with the likes of Bravo TV, Zagat and the Travel Channel to position themselves for a future in which everyone owns a smartphone and GPS technology allows their location to be pinpointed on a mythical matrix of Coolness.
Enter now Rally Up, which looks to capitalize on privacy concerns that have led many to remain skeptics of social networking apps. Rally Up touts itself as a unique vehicle for letting “real” friends share their wisdom and discoveries about the places they live and visit. “Foursquare and Gowalla are mainly broadcast apps,” said Rally Up founder Sol Lipman. “You check in somewhere and tell the Facebook and Twitter universes about it and there’s very little interactivity or real communication about the experience.”
Rally Up’s focus is more on combining microblogging with location, providing its users a platform for sharing text, videos and direct messages with one another. With an emphasis on the quality of a user’s friends in the Rally Up network, the app doesn’t support mass ‘Friend’ imports from Twitter or Facebook, rather it draws from the phone’s contact list or address book to populate the app with people a user is more likely to be interested in sharing with.
Within the app, any Rally Up contact can be set with a profile providing that contact with more or less access to a user’s comings and goings with Rally Up. The app also allows a user to choose between broadcasting his or her current location or letting contacts know where they are headed next to facilitate greater interactivity and social planning than other social networking apps allow. With 1.7 million points of interest at launch through integration with Open Street Map, Rally Up also has a look and feel distinctly different from the stylized GUIs of Gowalla and Foursquare, while also supporting many of the features that have made those apps so popular, including push notification, leaderboards and stamp/badge collecting.
With an iPad optimized version of the app also ready to go when the highly anticipated Apple tablet device launches April 3rd, Rally Up may be poised to turn the Check-in Wars into a three-front battle.
Rally Up went live as a free download on the iTunes App Store Wednesday.
