CES To Host Apple Vendors At ‘iLounge’
9:08 am, January 30th, 2009, Ed Sutherland
The Consumer Electronics Show (CES) is increasingly appearing to be the place to be in 2010 for Apple vendors. The tradeshow announced the iLounge, an 18,000-square foot area for Apple gadget sellers.
A gauge of the swiftness of the shift from Macworld to CES could be seen in that the Apple-centric venue at CES initially was to be just 4,000-square feet.
“In fact, the original space allocated for the pavillion sold out in less that one week – a CES show record,” AFP quoted CEA vice president Karen Chupka.
The focus on CES by the Apple community followed Cupertino’s decision in December to make Macworld 2009 the last year it appeared. Soon after, word leaked out that Apple was headed to the CES to compete head-to-head with Microsoft and other rivals.
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Nothing like being segregated into a specific area. Love that feeling of being a second-class citizen.
So, CES will be like Comp USA or Best Buy when it comes to displaying Apple products. “Over there, in the corner.”
ItsGene, on January 30th, 2009 at 9:53 am