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Journalists Cover Microsoft, Using Macs

It’s not an easy time for Microsoft — with Steve Ballmer having to field questions about being “buffoons” and an “evil empire”  at the shareholder’s meeting (.doc) — so when they get together “the world’s most influential technology pundits and online writers” (nb: we weren’t invited) for Mobius to discuss super-secret mobile tech you’d think [...]

Guide To Black Friday Apple Bargains: Cheap MacBooks, iPods and Accessories Galore

Here’s a guide for finding the best bargains on Apple-related gear during the infamous Black Friday sales on November 27. We’ve compiled a comprehensive list of gear from leaked photos of sales flyers and descriptions of sales.
The bargains include a 2.26 GHz MacBook + $150 gift card at Best Buy for $999.99 ; a 32GB [...]

Review: Voices Is Today’s Best Thing Ever, Grab It Now While It’s Cheap

New on the App Store is Voices from the clever folk at Tap Tap Tap. You can guess what it does.

Open it up, pick a silly voice. Helium is pretty silly. A microphone appears and the app even clears your throat for you (try it, you’ll see what I mean). Now speak your brains, and [...]

Review: Sony Walkman S540 Series Video MP3 Player

Press releases, you will hardly be surprised to hear, are rarely very interesting. But one arrived in my inbox a couple of weeks ago that made me double-take.
“Sony’s S Series Walkman,” it chattered, “is a serious challenger to the iPod Nano.” Gosh, really? Perhaps the Cult had better have a look at one, then, despite [...]

CES Attendance Figures Point to Uncertain Trade Show Future

News Monday that CES attendance figures for 2009 are down 22% comes as no surprise to anyone who has been paying attention to the big picture in the past six months..

In the wake of Apple’s decision to abandon Macworld, and despite rumors the Cupertino computer maker will join the big consumer electronics circus in Las Vegas next year, the fact remains the global economy is in a tailspin.

It says here expecting corporations to continue sinking major investment into expensive trade show PR going forward is a bad bet.

Which is not to say that innovation will come to a halt, or that producers of technology and electronic gadgetry are about to vanish from the landscape.

In the spirit of the relative dispersal of brick and mortar distribution outlets for any number of goods among an increasing web of online marketing vehicles, this writer believes it only makes sense that in a contracting economy, chances are the standard-bearers of communication and computing and entertainment will soon focus marketing budgets less on trying to woo live bodies to vast acreages of real-time exhibition space and more on leveraging the enticements of Web 2.0 and unified communications capabilities to rely on drawing eyeballs and attention to virtual marketing platforms.

In the coming year, look for fewer big-time confabs and more small-town events. Fewer shows at the Garden and more online specials.

It’s a brave new marketing world. Think different.

About the author

Lonnie Lazar

Lonnie Lazar is a writer, musician, web designer attorney. He writes about Apple for Cult of Mac and Mac|Life, and about VoIP and telecommunications for Voxilla. Follow Lonnie on Twitter @LonnieLazar, join the Cult of Mac on Facebook, and find Lonnie's photos on Flickr.

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2 comments

    [...] cultofmac] .gallery { margin: auto; } .gallery-item { float: left; margin-top: 10px; text-align: center; [...]

    [...] Via: By Amit | Thursday, January 15th, 2009 | MacBook with Tags: · CES 2009, Cupertino, MacBook | [...]

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