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Apple Now Accepting iPad Apps, Planning “Grand Opening” of iPad App Store

Apple is now accepting iPad apps for a “grand opening” of the iPad App Store, according to an email just sent to registered developers.
“iPad will begin shipping soon and your opportunity to be part of the grand opening of the iPad App Store starts today,” the email says.
There’s no details about when the store’s grand [...]

Security Expert: “Mac OS X Is Safer, But Less Secure”

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Tech site H-Online has an interesting story today, quoting security expert Charlie Miller about his forthcoming talk at the CanSecWest conference next week.
He says OS X is full of security holes. There are lots more than in Windows, he claims.
And yet: OS X is a safer system to use. Why? Because, in the words [...]

Apple Devotes Entire Home Page To Jerome York Obituary

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If ever you needed a sign that Apple was a different kind of technology company, this is it.
What other computer manufacturer would remove its top-selling, hype-inducing, industry-altering new product from the prime spot on its website home page, and replace it with an obituary to an investor?
This is one of those “Here’s to the [...]

Coming Soon: Steve Jobs, the Sitcom

Fake Steve creator Dan Lyons just signed a deal to bring Steve Jobs to another small screen near you.
The half-hour series called “iCon” is billed by the presser as “a savage satire centering on a fictional Silicon Valley CEO whose ego is a study in power and greed.”
Making sure the barbs prick will be the [...]

CES Attendance Figures Point to Uncertain Trade Show Future

News Monday that CES attendance figures for 2009 are down 22% comes as no surprise to anyone who has been paying attention to the big picture in the past six months..

In the wake of Apple’s decision to abandon Macworld, and despite rumors the Cupertino computer maker will join the big consumer electronics circus in Las Vegas next year, the fact remains the global economy is in a tailspin.

It says here expecting corporations to continue sinking major investment into expensive trade show PR going forward is a bad bet.

Which is not to say that innovation will come to a halt, or that producers of technology and electronic gadgetry are about to vanish from the landscape.

In the spirit of the relative dispersal of brick and mortar distribution outlets for any number of goods among an increasing web of online marketing vehicles, this writer believes it only makes sense that in a contracting economy, chances are the standard-bearers of communication and computing and entertainment will soon focus marketing budgets less on trying to woo live bodies to vast acreages of real-time exhibition space and more on leveraging the enticements of Web 2.0 and unified communications capabilities to rely on drawing eyeballs and attention to virtual marketing platforms.

In the coming year, look for fewer big-time confabs and more small-town events. Fewer shows at the Garden and more online specials.

It’s a brave new marketing world. Think different.

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About the author

Lonnie Lazar

Lonnie Lazar is a writer, musician, web designer attorney. He writes about Apple for Cult of Mac and Mac|Life, and about VoIP and telecommunications for Voxilla. Follow Lonnie on Twitter @LonnieLazar, join the Cult of Mac on Facebook, and find Lonnie's photos on Flickr.

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2 comments

    [...] cultofmac] .gallery { margin: auto; } .gallery-item { float: left; margin-top: 10px; text-align: center; [...]

    [...] Via: By Amit | Thursday, January 15th, 2009 | MacBook with Tags: · CES 2009, Cupertino, MacBook | [...]

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