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Apple Goes Behind The Scenes Of Its New Spaceship Campus [Video]

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A video detailing the creation of Apple Campus 2 was released this morning featuring glimpses of the Spaceship’s architectural achievements in natural ventilation, renewable energy, trees regrowth, and other revolutionary tech that’s will make it one of the best office buildings in the world.

The video also features interviews of the people behind the campus, like architect Norman Foster, who tells the story of how Steve Jobs recruited him for the job of building Apple Campus 2 and how the project didn’t start as a circular building but grew into that as the intensive project progressed.

Check out the video below, before Apple takes it down:

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Apple Puts Shine On The Environment In New Ad Campaign [Video]

Apple has released its latest commercial, and it’s a doozy.

Called “Better,” the ad (which is narrated by Tim Cook) refers to Apple’s work in terms of its environmental efforts — describing the company’s push to reduce its carbon footprint, conserve resources, and inspire others to follow suit.

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Cult of Mac Magazine: Rock Harder With Your Mac

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Apple has turned even the most modest weekend strummer into a guitar hero.
This week in Cult of Mac Magazine, our games editor and disco band frontman (!) Rob LeFebvre takes you on a magical mystery tour of Garageband’s latest and greatest features. He’ll walk you through a shiny new piece of kit called Drummer, plus get you ringtone making and learning from the pros in the Lessons store.

Rob has also kept his ear to the ground for all the other great gear you need to make your homegrown music making hit the right notes and, well, sound better. And definitely louder. Whether you’re rocking at home or taking your iPad with you on stage.

So. The beat goes on with Charlie Sorrel sifting through MacBook stands to single out the best, plus his picks for the best Apple-related gear and Buster Hein’s top choices from iTunes for music, books and movies you’ll be grooving to all week.

Cult of Mac Magazine

Did Apple Maps Just Prove The Existence Of The Loch Ness Monster?

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First unveiled in iOS 6, Apple Maps has been known to distort reality before, but can it conjure a mythical prehistoric beast from the waters of Loch Ness?

Cryptozoologists are saying yes. They are claiming that Apple Maps has finally located the elusive Loch Ness Monster!

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Former Apple Ex Jean-Louis Gassée: To Survive, The iPad Will Have To Become More Mac-Like

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Wall Street consensus is that when Apple announces its Q2 2014 quarterly earnings on Wednesday, Apple’s year-over-year iPad numbers won’t look good. On the low end, at least one Wall Street analyst says that Apple will have sold 23% fewer iPads this year than last year in the same quarter; on average, Wall Street expects Apple’s iPad sales to have declined 0.7% year-over-year.

How can this be? This is the year that Apple unveiled the Retina iPad mini and the beautifully redesigned iPad Air, after all. How is it possible that these iPads can be selling worse than the inferior iPads a year ago?

Ex-Apple exec Jean-Louie Gassée has a theory, and it’s not one that Apple fans are going to be happy to hear: the iPad is a big tease, and fundamentally less useful than both a smartphone or a laptop.

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Apple Is Beating Google When It Comes To iOS Game Exclusives

Plants Vs. Zombies 2 was one of several iOS exclusives upon its launch.

Plants Vs. Zombies 2 was one of several iOS exclusives upon its launch.

One more way that Apple is challenging Google is by pushing for exclusive games on iOS, claims a new report.

The Wall Street Journal reports that as Android’s influence has grown, Apple has been offering games developers promotional perks — such as premium placement on their app store home pages — in exchange for first rights to particular titles.

Last August, Apple struck a deal with EA to receive a two-month exclusivity window for Plants vs. Zombies 2, which did not arrive on Android until November.

A similar deal saw the popular sequel to ZeptoLab’s puzzle game Cut the Rope arrive on iOS in December — but not make it to Android until late March this year.

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How Sometimes You Die Became The Surprise Hit Game Of 2014 [Exclusive]

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Sometimes You Die developer Philipp Stollenmayer turned unlikely subject matter into a remarkably fun game.

To be or not to be? That’s the question posed by Sometimes You Die, a game powered by existential angst that’s tearing up the charts.

The game — which is based on the question of how much of the gaming experience you can strip away and still have the end result be fun — has become the surprise hit of 2014, despite (or perhaps because of) its unusual take on life, death and the meaning of video games.

Now Philipp Stollenmayer, a 22-year-old developer who lives in the Netherlands, has opened his sketchbooks to show Cult of Mac how Sometimes You Die came to life.

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Just Do It: Nike To Exit Wearable Tech Business

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Nike is dismantling the hardware team behind its FuelBand fitness tracker, according to a new report from CNET.

The sportswear company, which features Tim Cook on its board of executives, reportedly fired between 70 and 80% of the 70-person hardware team on Thursday.

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Leaked iPad Air 2 Panel Shows Apple Switching To Integrated LCDs

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iPhone 6 component leaks have begun erupting up like wildfires the past week, setting the web ablaze with promises of a bigger iPhone, but according to some new leaked photos Apple is also tweaking the design of the iPad Air to be thinner than ever.

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Could This iPhone 6 Be The Most Accurate Mockup Yet?

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Well-known Dutch designer and concept artist Martin Hajek has created a new iPhone 6 rendering, which might just be the most accurate one to date.

Hajek had previously teamed up with Nowherelse to create a stunning mock-up based on the recently leaked schematics discovered by Macotakara apparently showing the 4.7-inch and 5.5-inch variants of the iPhone 6.

With the recent case leak, Hajek revised his designs to show everything we currently know (or think we know) about Apple’s next iPhone.

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