The Super Bowl is tomorrow, and Apple’s iBeacon will be there. The New York Times reported this week that iPhone owners in East Rutherford, New Jersey (where MetLife Stadium where the Super Bowl is) — and also in some areas of New York City — will be part of an iBeacon-based advertising gimmick. The NFL Mobile app has been iBeacon enabled, and users will get pop up messages with advertising, offers to buy merchandise and information about NFL exhibits. Here’s the best part. When iBeacon detects that you’re in a long line at the game, you’ll get an alert telling you where in the stadium you can buy the same junk food but with shorter lines.
The use of iBeacon creates a high-visibility showcase for Apple’s new indoor location technology. But the Super Bowl is just one of many splashy applications.
While everyone obsessed yesterday over Apple finally launching on the world’s largest carrier, China Mobile — and the Chinese market in general — smart companies are starting to focus on the smartphone market of the future: India.
The country’s 1.2 plus billion people are kinda hard to ignore. Also: India is so much more than the “other China” when you dig into the details of that smartphone market. Everything about India is an opportunity for smartphone companies and providers of mobile anything. And the major companies are each taking radically different approaches.
I think Apple’s strategy is the best one, and I’ll tell you why.
Apple acquired today a one-man startup called SnappyLabs for an undisclosed amount.
The startup makes just one product: A 99-cent iPhone app called SnappyCam.
Apple hasn’t said why they acquired SnappyLabs, and probably won’t say. But such an acquisition would make sense as both an aqui-hire of founder and sole employee John Papandriopoulos (pictured), who has a PhD in electrical engineering, and also an IP purchase of the amazing thing that Papandriopoulos built.
Here’s what Apple bought and why it makes perfect sense that they bought it.
Apple, Google and Microsoft all want to be your phone company. But with both competitors’ communication offerings in disarray, Apple has an opportunity to offer the best, most elegant and integrated communication platform.
All they have to do is keep moving in their current direction, make a couple of key rumors come true and keep Steve Jobs’ promise about FaceTime.
Apple flipped a switch this week and enabled customers at 254 U.S. Apple Stores to get spammed with micro-location based promotional nagging.
The new system, called iBeacon, is a low cost, low-energy way to achieve actionable “indoor GPS” in which “beacons” use Bluetooth Low Energy (BLE) signals to figure out exactly where you are and send messages relevant to that specific location.
But Apple Stores are probably the least-compelling iBeacon scenario I can think of.
Your typical Apple store is a glass box, a single room with a door in the front, a Genius Bar in the back and tables and shelves in the middle. It’s impossible to get lost in a regular Apple Store and trivially easy for customers to find any of the tiny number of products for sale. Also: Apple doesn’t do in-store promotional discounts except for one day a year (Black Friday).
Right now, you participate in the Apple Store iBeacon system by launching the Apple Store app (which I imagine most iPhone owners don’t know exists) and changing your iPhone’s settings to use iBeacon (which most iPhone owners don’t know how to do) and granting permission to get in-store promotions (which most iPhone owners probably have no interest in).
Once all that happens, iBeacon interrupts you to nag you about trading in your old iPhone, and offers help like Microsoft’s Clippy when you’re looking at a specific section of the store: “I see you are looking at iPads? Would you like to know more about the iPad?” (I made up the wording, but the intent of some iBeacon messages is identical to that.)
As a result, iBeacon in Apple Stores mostly annoys. I can think of a hundred scenarios where iBeacon could be incredibly great. But the greatest of these: My house.