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A Look At Facebook’s 19 Billion Dollar Purchase, “WhatsApp” [Video Review]

Keeping themselves in the news, Mark Zuckerberg and the people of Facebook have just recently acquired the hit messaging app WhatsApp for 19 billion dollars. With over 450 million people already using the app each month, they hope to build upon this success. Similar to their purchasing of Instagram in 2012, will you start using WhatsApp for all of your conversations?

Take a look at WhatsApp app and see what you think.

This is a Cult Of Mac video review of the multi-platform application “WhatsApp” brought to you by Joshua Smith of “TechBytes W/Jsmith.”

No, Apple Doesn’t Suck At Peddling Ads

iads

A really great article published in Advertising Age this week by data specialist Kate Kaye about Apple and Amazon said (to paraphrase Breaking Bad’s Saul Goodman): “You two suck at peddling ads. Period.”

Well, that’s what Madison Avenue thinks, anyway, according to the piece. Here’s why Madison Avenue is wrong.

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Why Apple Shouldn’t Let Comcast Buy Time Warner

twc

TV sucks.

The reason TV sucks is that the companies who control it make it suck on purpose because they believe that’s more profitable.

It’s technically possible for viewers to watch any TV show, movie or online video ever made at any time at either low or no cost.

This possibility is only theoretical. In reality, certain companies artificially prevent viewers from getting what they want. They create artificial scarcity in order to make more money.

A movie comes out in the theaters. But it’s not available for download. This non-availability has nothing to do with technical reasons. The studios are withholding it from you to make you go to the theater and pay for a ticket.

After it’s gone from theaters, there’s often some amount of time before its available online. And when it is available, you often can’t “rent” it. You can only “buy” it. It’s another form of artificial scarcity designed to trick people who are impatient, designed to exploit fandom, designed to manipulate the public into paying more for something.

And then there’s TV. Ugh! What a cesspool of customer-hating manipulation and exploitation.

There are two kinds of companies in existence. There are companies trying to make money enabling you to watch what you want when you want to watch it. And there are companies trying to make money by preventing you from watching what you want when you want to watch it.

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Why Your Next iPhone Won’t Need a Case

sapphire

Evidence that Apple is going big with sapphire is overwhelming. But the reasons for Apple’s sapphire obsession range from scratch-resistant screens to solar-charging screens.

I have another theory: Apple wants to eliminate both the need and the desire for an iPhone case, cover or sleeve. There’s a lot more to this idea than simple scratch resistance.

Here’s my case for Apple’s case against cases.

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The Super Bowl Kicks Off iBeacon Season

nflibeacon

The Super Bowl is tomorrow, and Apple’s iBeacon will be there. The New York Times reported this week that iPhone owners in East Rutherford, New Jersey (where MetLife Stadium where the Super Bowl is) — and also in some areas of New York City — will be part of an iBeacon-based advertising gimmick. The NFL Mobile app has been iBeacon enabled, and users will get pop up messages with advertising, offers to buy merchandise and information about NFL exhibits. Here’s the best part. When iBeacon detects that you’re in a long line at the game, you’ll get an alert telling you where in the stadium you can buy the same junk food but with shorter lines. 

The use of iBeacon creates a high-visibility showcase for Apple’s new indoor location technology. But the Super Bowl is just one of many splashy applications.

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Apple Is Already Way Ahead In Mobile Payments

thing

Pundits (including me) have been predicting Apple’s entry into the mobile payment space — using a smartphone instead of a credit card to buy stuff in the real world — for years.

It hasn’t been a hard prediction to make. The financial rewards are enormous, and Apple has filed multiple patents around mobile payments over the years.

Now, it’s finally happening. And although Apple hasn’t really started yet, they’re already way, way ahead of just about every other player.

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Why Apple’s India Strategy is A Winner

iphone4

Don’t look now, but here comes India.

While everyone obsessed yesterday over Apple finally launching on the world’s largest carrier, China Mobile — and the Chinese market in general — smart companies are starting to focus on the smartphone market of the future: India.

The country’s 1.2 plus billion people are kinda hard to ignore. Also: India is so much more than the “other China” when you dig into the details of that smartphone market. Everything about India is an opportunity for smartphone companies and providers of mobile anything. And the major companies are each taking radically different approaches.

I think Apple’s strategy is the best one, and I’ll tell you why. 

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Why Apple’s iBeacon Is Under-Hyped

ibeaconprivacy

Apple products are usually over-hyped. But there’s one that’s radically under-hyped: Apple’s iBeacon positioning system.

So I’m here to turn up the noise on this quiet revolution. You really need to know more about this, because it’s going to change everything.

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Why Apple ‘Aqui-Hired’ the Usain Bolt of iPhone Photography

snappycamguy

Apple acquired today a one-man startup called SnappyLabs for an undisclosed amount.

The startup makes just one product: A 99-cent iPhone app called SnappyCam.

Apple hasn’t said why they acquired SnappyLabs, and probably won’t say. But such an acquisition would make sense as both an aqui-hire of founder and sole employee John Papandriopoulos (pictured), who has a PhD in electrical engineering, and also an IP purchase of the amazing thing that Papandriopoulos built.

Here’s what Apple bought and why it makes perfect sense that they bought it.

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Why Apple Hardware Is Redonkulously Over-Powered

macpro

Apple is increasingly shipping hardware products with specific features that are crazy overkill — far more power than is necessary or even usable.

Here’s why I think that when it comes to some technology features, too much is just right.

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