I followed the advice of an App Store optimization expert last year in an attempt to promote my iPhone app. Big mistake. It felt wrong at the time, and it did more harm than good. Now I’ve learned to trust my gut instincts instead.
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One of Steve Jobs’ favorite recordings was The Beatles working on version after version of “Strawberry Fields Forever.”
The new Jobs biography, Becoming Steve Jobs, is like that recording: It serves up fresh takes on oft-told stories from Apple’s history, this time with more sugarcoating.
With high development costs and uncertain prospects, now is a risky time to build Apple Watch apps. But like many other indie developers, I’m working on one anyway.
The Apple Watch gold rush is about more than money.
We all know that professional industry analysts often say the darndest things, but the Apple Watch has unleashed some truly muddleheaded commentary, especially from people who get paid to know better.
There are the customary and entirely predictable predictions that the Watch will fail — just as the pundits predicted the iMac, iPod, iPhone and iPad would bomb. This kind of commentary is so knee-jerk and silly, it’s best to just ignore. But then there’s a higher tier of analysis that says the Watch’s success depends on apps (duh, yeah) or the device’s potential for upgrades (completely wrong).
I’m interested in smarter takes on Apple’s strategy, pricing and marketing. Surprisingly, some of the most insightful commentary I’ve seen is on reddit — known generally as a salty hangout for spotty teens and weirdos. Here are some key points outlined by reddit users.
When Steve jobs co-founded Apple, his vision was to democratize technology.
At the time, computers were for governments and rich corporations. Jobs wanted everyone to have their own computer — a crazy idea back in the ’70s. The slogan for the original Macintosh was “the computer for the rest of us.”
For the next 30 years, Jobs worked hard to realize that mission. Although Apple has never made the cheapest computers, in general, the trend has been cheaper and more accessible, from the Mac to the iPhone. For most people, Apple’s products are largely affordable.
This is why the gold Apple Watch Edition — which starts at $10,000 — bugs me. It’s not a watch for the rest of us. It’s a watch for everyone but us. It’s a watch for the one percent.
Apple Watch is entering the race to become the leader in wearable tech. And dedicated fitness trackers like the Nike+ FuelBand, Fitbit and Jawbone Up may struggle to keep up with Cupertino’s pace.
Few people remember the MP3 players that iPod left in its wake. Smartphones overtaken by iPhone shared a similar dismal fate. Could fitness wearables be next on the endangered list?
Gay rights are the civil rights issue of our time, whether in the marriage chapel, the emergency room or the workplace.
That’s why Apple CEO Tim Cook’s decision to proclaim he is “proud to be gay” in a powerful personal essay is an important and truly historic act.
Critics are fond of saying Apple doesn’t innovate any more. But Apple’s new electronic payment system, Apple Pay, is innovation of the highest order. After a relatively smooth rollout this week, I honestly believe Apple Pay is the future of payments.
Even so, Apple Pay must clear some big hurdles if it’s to become the universal standard. For now, it’s limited to Apple’s latest iPhones and a relatively small number of retail partners, but the basic system — using your fingerprint to validate a purchase on your mobile phone — is the way we will pay for goods and services in the future.
Once again, Apple has shown the world how things should be done.
Was Apple’s livestreamed iPad event really such a big yawn? Search Twitter for “#AppleEvent yawn” or “Apple boring” and you’ll see tweet after tweet bemoaning the boring nature of Thursday’s press conference. It got so tedious for some, there were dozens of photos of napping dogs.
“Most boring Apple event ever,” tweeted one. “Bring back the Chinese translation.”
Maybe some of those folks are being facetious, but there’s a grain of truth in the tweets: Nothing about Thursday’s event, except for maybe Stephen Colbert’s crackup comedy bit with Craig Federighi, was super-compelling on the surface. Many of the specs had been leaked (some even by Apple itself), and the rumor mill proved pretty accurate in the run-up to the presentation.
Still, this was no Phantom Menace. I mean really, what were people expecting? Jetpacks, aliens and electric cars?
This is Apple’s big dilemma right now: How do you top yourself when you make the best products in the world?
When Twin Peaks mesmerized us with its weird mix of mystery, mysticism and Americana in the early ’90s, smartphones didn’t exist. But even if the iPhone had already conquered the world, it’s possible nobody in the small Pacific Northwest town that served as the show’s setting would have owned one.
The forested fantasyland of Twin Peaks was a purposely backward backdrop upon which series creators David Lynch and Mark Frost could project their twisted vision of the darkness that lurks below the wholesome surface of American society. While the show was set in 1989, the small-town setting was a deliberate throwback to ’50s-style innocence, which was quickly shattered by the discovery of a beautiful teen’s corpse.
When Twin Peaks resurfaces in 2016 on Showtime, the cultural landscape will have changed radically from where the series left off a quarter-century ago. What kind of fascinating freak show will Lynch and Frost craft as they bring the show into the digital age?