Apple’s new 11-inch MacBook Air is simply incredible. Of course you probably already knew this puppy was light, and gorgeous, but the power that this tiny machine packs is truly breathtaking. Optimized for speed and portability, the new MacBook Air improves on its predecessor to prove that it’s the best notebook computer Apple’s ever made.
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We went bonkers last week and gave out more free hardware in seven days than we ever have before. To mix things up this week we’re going to be giving out some beautiful software to enhance your Apple experience. Today we’re teaming up with the great people behind StackSocial who have given us three promo codes for their latest Mac Essentials Bundle. With eleven Mac apps worth $333 that we’re giving away for free, this is one of the best software giveaways we’ve ever had. You’ve got to play to win though, so here are the details on what you’ll win and how to qualify for the giveaway:
While everyone else is talking about the new almighty Thunderbolt ports the new MacBook Pros are sporting, one big switch that isn’t getting all that much attention is Apple’s switch from NVIDIA GeForce GT graphics processors to AMD’s Radeon HD GPUs.
The switch takes place on the 15’ and 17’ units while the smaller 13’ MacBook Pro just has the standard Intel integrated graphics card. Apple is claiming that the switch to AMD has increased performance threefold over the old MacBook Pro models.
The upcoming Jack Black comedy, Gulliver’s Travels, which opens Christmas Day, will be one giant Apple ad.
When Gulliver travels to Lilliput, he brings his iPhone, which when used by the Lilliputians appears gigantic.
The movie has multiple MacBooks and other Apple products, and Apple logos galore.
Apple is easily the most successful company ever in getting its products into movies and TV shows. Some 41% of the movies that hit number-one at the box office featured Apple products.
Part of the reason for this success is that Hollywood is Apple-obsessed. Another is that Apple works at it. The company proudly boasts that it never pays for product placement. But it’s likely that there is some string pulling, proactive offers of devices to use and other actions that are kept secret by the company.
Whatever Apple is doing, it’s working.
Need to put a spring in your step on a fall Friday?
Check out this video by Japanese break beat duo Hifana, it came out awhile back but we think it’s awesome.
The idea? For an ad campaign to showcase the flexibility of Nike Free Run+ shoes in Japan, they DJs use the footwear to make music, contorting and twisting the shoes to get different sounds, then battle it out DJ style
A MacBook Pro is at the heart of the operation that one half of Hifana, Daito Manabe, set up to make some sweet footie music. Nike gives a nod to the Apple power behind the project with a blink-and-you-missed it shot of a pair of MBPs in the beginning of the video.
If you’ve not had the pleasure of reading the interviews at The Setup before, I urge you to set aside some of your precious time and go and read them today.
Ever been singing along to a new song and wondered just what the heck the lyrics really are? Searching for the lyrics on the internet isn’t the fastest of solutions to avoid lyric confusion. Here we’re going to show you how to utilize scripts and a widget to search out the lyrics for all of the songs in your iTunes library and automatically save them to song’s meta data, so that next time you can correct your friend when they sing “where’s my Asian friend,” when the lyrics really are, “what’s my age again.”
iPods are great nifty little devices that allow you to take music off of your computer and carry it around town with you inside a magical Apple electronic device. But what happens when you want to transfer the music that’s on your iPod and put it back on your Mac? Despite all of its friendliness, iTunes is unwilling to pry the music of your iPod or iPhone. In this walk-through we’ll show you how to reclaim your music from your iPod and get it back on your Mac.
Got a current gen MacBook Pro that just won’t play nice with your external display, or has a tendency to freeze at starting line at the sound of the OS X boot chime? Apple has just updated the MacBook Pro EFI firmware to version 1.9.
The new firmware resolves issues where a mid 2010 15- or 17-inch MacBook Pro might freeze during startup or sometimes stall during day-to-day use. In addition, the update clears up some issues hooking your MBP up to certain external displays.
Anyone out there have one of the afflicted models who can give us a first-hand report on whether or not the latest update solves the problem? Hit us up in the comments.
Although he’s still a Blackberry man on the mobile front, President Obama is a MacBook Pro user when it comes to his day-to-day work, as this video demonstrating the new healthcare.gov site makes abundantly clear. I particularly like the sitcom-style sticker slapped on the back of the 17-inch MacBook Pro, obfuscating its glowing Apple emblem. It’s clearly a MacBook, but the White House is still being coy, lest the fact that President Obama uses an Apple laptop somehow be misconstrued as, you know, an actual endorsement of the best computer brand on Earth.