Apple apparently already has slimmed-down 13 and 15-inch MacBook Pros in production. The redesigned cases drop the optical drive, but storage will still be plentiful and CPUs will be more powerful than those in the current MacBook Air lineup, say the rumors.
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If you’ve ever taken apart an Apple device, you know what delicate work it can be.
Imagine trying to extract incriminating child pornography photos from a laptop and you’ll understand why tools that help you see what’s on the device before opening it up are increasingly important in law enforcement.
Bag-maker STM hails from dehn undah (if you think my Aussie impression sounds bad here, well, it’s even worse in person), where they’re apparently pretty huge. They’re less well-known here in the States — but that’ll likely change thanks to a big marketing push and bags like the fantastic STM Velo ($100), a designed laptop bag stuffed with unusually clever features.
It’s taken a while, but it seems that the dried up tear-duct that was the supply of Thunderbolt accessories is about to turn into a torrent of high-speed, daisy-chainable tears of relief. Hard drive supremo LaCie will at last sell you a 2big Thunderbolt Series external drive.
Apple’s new 11-inch MacBook Air is simply incredible. Of course you probably already knew this puppy was light, and gorgeous, but the power that this tiny machine packs is truly breathtaking. Optimized for speed and portability, the new MacBook Air improves on its predecessor to prove that it’s the best notebook computer Apple’s ever made.
We went bonkers last week and gave out more free hardware in seven days than we ever have before. To mix things up this week we’re going to be giving out some beautiful software to enhance your Apple experience. Today we’re teaming up with the great people behind StackSocial who have given us three promo codes for their latest Mac Essentials Bundle. With eleven Mac apps worth $333 that we’re giving away for free, this is one of the best software giveaways we’ve ever had. You’ve got to play to win though, so here are the details on what you’ll win and how to qualify for the giveaway:
While everyone else is talking about the new almighty Thunderbolt ports the new MacBook Pros are sporting, one big switch that isn’t getting all that much attention is Apple’s switch from NVIDIA GeForce GT graphics processors to AMD’s Radeon HD GPUs.
The switch takes place on the 15’ and 17’ units while the smaller 13’ MacBook Pro just has the standard Intel integrated graphics card. Apple is claiming that the switch to AMD has increased performance threefold over the old MacBook Pro models.
The upcoming Jack Black comedy, Gulliver’s Travels, which opens Christmas Day, will be one giant Apple ad.
When Gulliver travels to Lilliput, he brings his iPhone, which when used by the Lilliputians appears gigantic.
The movie has multiple MacBooks and other Apple products, and Apple logos galore.
Apple is easily the most successful company ever in getting its products into movies and TV shows. Some 41% of the movies that hit number-one at the box office featured Apple products.
Part of the reason for this success is that Hollywood is Apple-obsessed. Another is that Apple works at it. The company proudly boasts that it never pays for product placement. But it’s likely that there is some string pulling, proactive offers of devices to use and other actions that are kept secret by the company.
Whatever Apple is doing, it’s working.
Need to put a spring in your step on a fall Friday?
Check out this video by Japanese break beat duo Hifana, it came out awhile back but we think it’s awesome.
The idea? For an ad campaign to showcase the flexibility of Nike Free Run+ shoes in Japan, they DJs use the footwear to make music, contorting and twisting the shoes to get different sounds, then battle it out DJ style
A MacBook Pro is at the heart of the operation that one half of Hifana, Daito Manabe, set up to make some sweet footie music. Nike gives a nod to the Apple power behind the project with a blink-and-you-missed it shot of a pair of MBPs in the beginning of the video.