There’s an argument in the platform wars, and also on Wall Street, that goes something like this: “Apple doesn’t innovate anymore. It moves too slowly, and is being taken over by more nimble, more innovative rivals.”
Any success Apple has is the result of slick marketing, rather than the newest technology. But now, Apple is a laggard and is being overtaken by more nimble companies.
Apple was caught last year selling Apple Certified refurbished hardware on eBay using the pseudonym Refurbished-Outlet. Allegedly.
The prices and details of these products were generally the same as refurbished products sold on the apple.com site. The products come with a one-year warranty and mobile devices contain a new battery.
But this week it emerged that Apple is lowering the prices on eBay, sometimes by quite a bit. For example, Apple normally charges $999 for a refurbed MacBook Air with 128 GB. But that same system with the same Apple inspection and one-year warranty went on sale in the eBay store for $899. Prices on other hardware products were slashed similarly.
(In addition, we learned, the company as been apparently working with “power sellers” on eBay to sell Apple hardware. For example, until they ran out of the 500 units put up for sale of 13-inch MacBook Pros selling for $999. These are new devices, not refurbished, and Apple is probably using the “channel” to clear out inventory.)
It seems to me that Apple is working behind the scenes to experiment with different models for selling refurbished and excess inventory. I wouldn’t be surprised if Apple was also trying other channels for doing the same thing that we don’t know about. And I also wouldn’t be surprised if refurbished gadgets vanished from the Apple site altogether, and for those items to be sold in the darker alleys of the Internet (like eBay) exclusively instead.
But I think there’s a ginormous opportunity here for embracing “used” in a big way — and it’s something only Apple could pull off.
For all intents and purposes the latest, 7th generation iPod nano is nothing new. We’ve seen it all before: the widescreen form factor, the touchscreen display. What is new is that we’ve never seen these features in this configuration.
That’s what paradoxically makes the 2012 iPod nano the best one yet: it’s an agglomeration of the best features of the nanos that came before.
It is as though the best features of all previous generations of this protean device are refined and combined into this latest “Lucky Seventh” iteration. Now the iPod nano is the right height, the right shape, the right screen size, the right colors, and perfectly simple. It is what the iPod nano was always meant to be — a good-looking, on-the-go music player.
The wristwatch has fallen out of fashion. Sure, a few geezers still wear watches out of habit. Hipsters wear them ironically. Geeks wear them defiantly. And the fashionable wear them decoratively.
But these people are the minority. Bare wrists are the norm now.
People think the wristwatch is dead because our phones tell time, so they’re redundant. But that’s not why.
The reason most reject wristwatches is the same reason most rejected tablets until Apple shipped the iPad in 2010: The available selection is too bloated, clunky, expensive and poorly suited to how people really live and work.
In other words, the right kind of watch would get everyone wearing them again.
Apple mainstreamed tablets by re-imagining what a tablet is, by making it touch and with app and at low cost with a compelling user interface.
Will they do the same for the wristwatch? I think they will.
If you’re going to launch a real product on April 1st, then you may as well make it seems as ridiculous as possible, and that’s just what Brian Holmes did yesterday when he announced The Littlest Black Book for the iPod Nano, the new tiny, nano-sized Moleskine-style case from Brian’s company, Pad&Quill.
I actually mailed Brian yesterday to see if this was for real, and it is. There’s even a Kickstarter page to prove it, which is already almost a quarter of the way to the $4,500 goal.
I'd trade my crappy square Nano in for one of these in a second
We love us a good iConcept design here at Cult of Mac, and we especially love those which appear to be better than the Apple product they are based on. So I’m happy to bring you Enrico Penello’s iPod Nano Touch, a great-looking update to the terrible iPod Nano.
Police forensics training for Macs in Middletown, Delaware.
If you’ve ever taken apart an Apple device, you know what delicate work it can be.
Imagine trying to extract incriminating child pornography photos from a laptop and you’ll understand why tools that help you see what’s on the device before opening it up are increasingly important in law enforcement.
iTunes no longer punishes you for low bitrate convenience
ITunes has long given users the option of scaling music down to 128kbps upon sync to their iPod or other device in order to save space. The idea being, I guess, that you could keep your master collection at a higher bit-rate on the computer’s capacious hard drive, whilst saving space on the smaller flash storage on the iPod. Bit what if you liked this idea, but hated the low quality? Well, iTunes 10.6 has your back.