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Unleash the true power of your Magic Mouse with these productivity tips

The technology behind the computer mouse has leaped to unimaginable heights in the decades following the first prototype in the early 1960s. And Apple’s latest variant of its Magic Mouse has quickly become one of the most powerful iterations of the revolutionary input device.

Its touch-sensitive body lets users manipulate their computers with more than mere clicks, thanks to an array of simple gestures and smart actions that make the Mac more productive than ever.

In today’s video, we’ll take a look at tips that will help you unleash the true potential of your Magic Mouse. You’ll learn how to access Mission Control, quickly switch between apps and do much more with these speedy tips.

Subscribe to Cult of Mac TV on YouTube to catch all our latest videos.

These killer apps turn your Mac into a social media machine

While looking at social media on your favorite iOS devices is smooth, making the transition to the Mac just isn’t quite the same. Though there are plenty of top-notch applications for looking at Twitter or Snapchat on iOS, the social media gems on Mac can be hard to find.

In today’s video, we’ll show you the top social media apps for Mac so you can transport the fun from iOS to your desktop in the most efficient ways possible. Here’s how to enjoy the fun of Snapchat, Instagram and more, all on your Mac by downloading some killer social apps.

Subscribe to Cult of Mac TV on YouTube to catch all our latest videos.

Sunday Tips: Install Ram into your iMac (2009-2011)

iMacs are an investment, but when year after year newer, more powerful iMacs are released it can make you feel a little disheartened. In this quick and simple Sunday Tips video, Ste Smith will show you how upgrade your iMac’s (2009-2011) ram so it’s faster and more powerful than the day you brought it home.

Crucial Ram Scanner 

Can These iMacs Cure Cancer? [Exclusive]

Can These iMacs Cure Cancer? [Exclusive]

In the quiet foothills of Kentucky, a massive supercomputer is churning through data. It is hunting for new drugs to fight cancer.

Every week, the DataseamGrid processes 300 man-years worth of calculations. Yeah, that’s 300 years of calculations every week. Drug discovery usually takes 10 to 15 years, but the DataseamGrid blazes through that work in a fraction of the usual time. It is one of the largest pipelines of potential new cancer drugs in the country. Researchers here are about to start human trials this year of a new drug discovered by the supercomputer, which, if successful, may lead to an entirely new class of cancer drugs.

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The i360: A Flawless Turntable That Will Give Your iMac 360° Views [Deals]

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Tired of turning your iMac or Apple Cinema Display just to share things with co-workers or to get a better vantage point when you’re working? This Cult of Mac Deals offer has got your solution.

The Rain Design i360 turntable provides an elegant and dynamic way to turn the iMac, Apple Cinema Display, and Apple Thunderbolt (24“–27”). At the push of a finger, you can share the screen during group discussion and access the back ports easily. And you can get the i360 for only $39.99 courtesy of this special offer from Cult of Mac Deals.

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New iOS App Twine Wants To Match You With An Interesting, Flirtatious Stranger

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Mobile app, Twine, is trying to do something new in the dating app space. Unlike other dating or random chatting apps like ChatRoulette, Tinder, or OK Cupid, Twine connects you with new people around you and lets you chat and flirt with them without revealing your identity until you decide to.

That’s kind of a big deal, especially for those who find themselves overwhelmed with overly assertive individuals on many online and app-based dating services. Twine also tries to keep things gender balanced, saying that it only allows in equal numbers of each gender (it only recognizes two), so that’s why some folks may be put on a waiting list when they join.

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Why the ‘i’ in iPhone Will Stand For ‘Identity’

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The “i” in the next iPhone will stand for “identity.”

When people hear rumors and read about Apple’s patents for NFC, they think: “Oh, good, the iPhone will be a digital wallet.”

When they hear rumors about fingerprint scanning and remember that Apple bought the leading maker of such scanners, they think: “Oh, good, the iPhone will be more secure.”

But nobody is thinking different about this combination. Everybody is thinking way too small.

I believe Apple sees the NFC chip and fingerprint scanner as part of a Grand Strategy: To use the iPhone as the solution to the digital identity problem.

NFC plus biometric security plus bullet-proof encryption deployed at iPhone-scale adds up to the death of passwords, credit cards, security badges, identity theft and waiting in line.

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It’s Time to Kill the ‘Apple Doesn’t Innovate’ Argument

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There’s an argument in the platform wars, and also on Wall Street, that goes something like this: “Apple doesn’t innovate anymore. It moves too slowly, and is being taken over by more nimble, more innovative rivals.”

Any success Apple has is the result of slick marketing, rather than the newest technology. But now, Apple is a laggard and is being overtaken by more nimble companies.

Apple has an “innovation problem,” according to Forbes.

Samsung is innovating faster than Apple,” according to Piper Jaffray’s Gene Munster.

Why Doesn’t Apple Innovate?” asks CEO.com.

For Apple haters, this argument feels good to make. Unfortunately, it fails the test of fact and reason. Here’s why.

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What Will Apple Use Flexible Displays For? Everything!

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Apple is working on the use of flexible-glass touch displays. Which products will Apple use flexible displays in?

The answer is: all of them.

When people think about flexible displays, they think about small-screen gadgets like iWatches and curved-glass iPhones. What most don’t realize is that flexible displays can bring some amazing benefits to a device, even if the display itself isn’t curved.

And Apple has patents on all of it.

Here’s how Apple might deploy flexible displays to transform every product they make.

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Will Apple Get Used?

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Apple was caught last year selling Apple Certified refurbished hardware on eBay using the pseudonym Refurbished-Outlet. Allegedly.

The prices and details of these products were generally the same as refurbished products sold on the apple.com site. The products come with a one-year warranty and mobile devices contain a new battery.

But this week it emerged that Apple is lowering the prices on eBay, sometimes by quite a bit. For example, Apple normally charges $999 for a refurbed MacBook Air with 128 GB. But that same system with the same Apple inspection and one-year warranty went on sale in the eBay store for $899. Prices on other hardware products were slashed similarly.

(In addition, we learned, the company as been apparently working with “power sellers” on eBay to sell Apple hardware. For example, until they ran out of the 500 units put up for sale of 13-inch MacBook Pros selling for $999. These are new devices, not refurbished, and Apple is probably using the “channel” to clear out inventory.)

It seems to me that Apple is working behind the scenes to experiment with different models for selling refurbished and excess inventory. I wouldn’t be surprised if Apple was also trying other channels for doing the same thing that we don’t know about. And I also wouldn’t be surprised if refurbished gadgets vanished from the Apple site altogether, and for those items to be sold in the darker alleys of the Internet (like eBay) exclusively instead.

But I think there’s a ginormous opportunity here for embracing “used” in a big way — and it’s something only Apple could pull off. 

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