There’s an argument in the platform wars, and also on Wall Street, that goes something like this: “Apple doesn’t innovate anymore. It moves too slowly, and is being taken over by more nimble, more innovative rivals.”
Any success Apple has is the result of slick marketing, rather than the newest technology. But now, Apple is a laggard and is being overtaken by more nimble companies.
Apple is working on the use of flexible-glass touch displays. Which products will Apple use flexible displays in?
The answer is: all of them.
When people think about flexible displays, they think about small-screen gadgets like iWatches and curved-glass iPhones. What most don’t realize is that flexible displays can bring some amazing benefits to a device, even if the display itself isn’t curved.
And Apple has patents on all of it.
Here’s how Apple might deploy flexible displays to transform every product they make.
Apple was caught last year selling Apple Certified refurbished hardware on eBay using the pseudonym Refurbished-Outlet. Allegedly.
The prices and details of these products were generally the same as refurbished products sold on the apple.com site. The products come with a one-year warranty and mobile devices contain a new battery.
But this week it emerged that Apple is lowering the prices on eBay, sometimes by quite a bit. For example, Apple normally charges $999 for a refurbed MacBook Air with 128 GB. But that same system with the same Apple inspection and one-year warranty went on sale in the eBay store for $899. Prices on other hardware products were slashed similarly.
(In addition, we learned, the company as been apparently working with “power sellers” on eBay to sell Apple hardware. For example, until they ran out of the 500 units put up for sale of 13-inch MacBook Pros selling for $999. These are new devices, not refurbished, and Apple is probably using the “channel” to clear out inventory.)
It seems to me that Apple is working behind the scenes to experiment with different models for selling refurbished and excess inventory. I wouldn’t be surprised if Apple was also trying other channels for doing the same thing that we don’t know about. And I also wouldn’t be surprised if refurbished gadgets vanished from the Apple site altogether, and for those items to be sold in the darker alleys of the Internet (like eBay) exclusively instead.
But I think there’s a ginormous opportunity here for embracing “used” in a big way — and it’s something only Apple could pull off.
Here’s the scenario: You invite a date over to impress them with your cooking skills. The house is tidy and you look sharp. You’re slaving away in the kitchen when your date innocently asks to check their email and you absentmindedly oblige. Then it hits you… You left your download folder open! Yeah, that dreadfully unorganized file that looks more like your trash bin. You run to try and save your dignity, but it’s too late; you have been exposed and the date is a solid block away in a dead sprint.
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Imagine jotting down a quick memo, tossing it into the air and having a little magical fairy swoop by and catch it, stashing it away safely for later reference. TopXNotes is the next best thing! We all know and love our Mac Stickies but imagine them on steroids. That is what you get with TopXNotes, the most comprehensive task manager yet. Let’s face it, Stickies aren’t fail proof and those quickly jotted notes can sometimes be crucial. TopXNotes constantly autosaves your notes and categorizes them to help insure anything worthy of being written down doesn’t accidentally fall through the cracks.
Speculating about future Apple products is really hard to do well. That doesn’t keep everyone from trying. Even grizzled Apple-watching veterans often fail catastrophically with each new Apple announcement.
The reason it’s difficult is that “evidence,” which would normally be the best tool for predicting things, doesn’t work in Apple’s case.
The best criteria are strategic and cultural analyses. But even these are not perfectly reliable.
If you’ve struggled to accurately guess in the past what Apple will announce, don’t feel bad. Even Apple executives themselves don’t know until often very late in the game.
The cleanly-designed cover in Apple’s signature Myriad typeface looks almost like it should be unboxed; inside you’ll find choice insider tales of the flops, false starts and history made with Apple over the 12 years he worked with the Cupertino company. (You can read an exclusive excerpt from Insanely Simple and our review of the book here.)
Segall tells Cult of Mac about the reasoning behind that lowercase “i,” winning Jobs over and what happened when ads flopped. You can catch up with him through his blog or Facebook page, where you’ll also find details about his upcoming book tour.