I don’t even know what’s going on here. I can only surmise that the Communictions Director word-gasmed this copy straight onto the poster.
Throughout the churn of ever-changing priorities and products at the Mobile World Congress in Barcelona, or at any trade show for that matter, there is one constant: slogans. To be more specific: big banners printed with meaningless corporate gibberish.
This is where the world’s surplus of words like “enabling,” “future,” “innovating,” and “together” go to die, like orange-skinned retirees to Florida.
Having moved to a new venue. somebody saw the need to recreate the twin towers from Plaça de Espanya. In miniature.
BARCELONA, MOBILE WORLD CONGRESS – It’s not all suits, bad coffee breath and identikit Android handsets at Mobile World Congress in Barcelona. Oh no. The world’s biggest mobile device conference also packs in plenty of cultural insensitivity, corporate dorkspeak, and this writer joining a Japanese pop group. Take a look at our wonderful gallery of today, in pictures.
If you’re like me, you’re always on the hunt for gorgeous wallpapers to lovingly bestow upon your shiny gadgets. Merek Davis has curated a fantastic selection of wallpapers by designer Kyle Gray, and you can download them all in Apple-friendly resolutions from his website.
I love this collection of stuff because it’s all wonderfully minimal. Loud and busy wallpapers are distracting, but these are simple enough to fade into the foreground of your display. Really nice.
We know that Apple’s product roadmap for 2013 will consist of new iPads, iPhones and Macs. That’s nothing new. Apple is always working on new stuff, and if 2012 is anything to go by, we’re about to see an onslaught of new products.
The iPad mini is rather perfectly sized for an e-reader: light, easy to hold, super thin. What better way to show off your reading street cred with a set of luxuriously tasty book-themed images? They’re perfectly sized for the iPad mini, with higher resolution options for its larger, more Retina-enabled bigger brothers, too.
At first glance, it looks as if someone’s raided a high street Apple Store, stolen all the iPhones and iPads and MacBooks Air, and dumped a load of retro computers in their place.
Look closer, and you’ll begin to understand what a remarkable achievement this place is.
Welcome to the Moscow Apple Museum, owned and operated by 46-year-old computer engineer Andrey Antonov. If ever you felt the need to explain to your kids how Apple got where it is today, this is the place to take them.
Apple is pretty much the most cryptic company on earth, so everything related to Apple is heavily scrutinized, including the media invites it sends out to select members of the press. An Apple invite is like a confirmation from above — months of speculation and wishful thinking is confirmed or shot down in a single moment.
Apple event invites are often read like magical tea leaves; hints are usually contained in the invite itself that foreshadow what to expect.